Fitt Insider

Today, I'm joined by Miranda Nover, co-founder & CEO of Fort.
 
The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights.
 
In this episode, we discuss scaling strength intelligence.
 
We also cover:
Fort's 12–24-month roadmap
Why nobody has solved strength training
Early EMG and near-infrared experiments


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Website: www.fort.cx 
Instagram: https://www.instagram.com/fortwearable 
Waitlist: Sign up at https://www.instagram.com/fortwearable 
Miranda on X (Twitter): https://x.com/mirandanover 
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
 
Fitt Talent: https://talent.fitt.co/ 
Consulting: https://consulting.fitt.co/ 
Investments: https://capital.fitt.co/ 
 
Chapters:
(00:00) Introduction
(00:47) Fort overview and mission
(02:00) Strength training wearable differentiation
(02:25) How Fort arrived at the concept
(03:45) Why nobody solved this before
(04:48) The sensor journey
(05:57) EMG and near-infrared experiments
(06:22) Why wrist-worn motion won
(07:30) Defense against incumbents
(08:00) Hardware vs. app ecosystem
(09:15) Design and aesthetics matter
(10:45) Mainstreaming strength metrics
(12:15) Training load and recovery insights
(14:00) Strength adoption trajectory
(17:50) Data infrastructure challenge
(20:30) Training data collection
(23:45) Coaching and AI integration
(27:20) Beyond fitness coaching
(28:46) Community-building focus
(31:00) 12–24 month roadmap
(33:04) Long-term product vision
(33:40) Where to follow
(33:55) Conclusion

August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment

Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower

Planet Fitness lowers its profit outlook on slower member sign-ups, betting a potential wave of oral GLP-1 users could drive new gym growth

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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Reach out → insider@fitt.co

August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions
Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on functional cannabis
Running becomes a premium lifestyle as runners spend nearly $1,500 annually on gear and races, with brands monetizing identity and status
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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Work with our recruiting firm → https://talent.fitt.co/ 
Follow us on Instagram → https://www.instagram.com/fittinsider/
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Reach out → insider@fitt.co

August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly
Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on convenience
World1 launches microsports, 30-second mobile-first competitions backed by Mark Cuban, betting short-form content will reshape how younger audiences consume sports
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe 
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider 
Reach out → insider@fitt.co

August 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Mayo Clinic publishes studies advancing the science of senescent "zombie" cells, identifying new biomarkers of biological aging to build the foundation for targeted longevity therapies
Apple reportedly positions future smart glasses as a health and fitness device, hiring a product leader to extend its wearables health strategy beyond the Apple Watch
Nike launches Hybrid, a new footwear platform built for hybrid training and racing, signaling long-term investment in fitness's fastest-growing category
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider
Reach out → insider@fitt.co