Endless Thread

A woman sitting blissfully on a vibrating laundromat dryer. A faked pregnancy test to dump a bad boyfriend. In 2019, the internet was abuzz about bizarre ads for a mobile game called Lily's Garden. The ads were only about 15 seconds each, but they evoked a whole universe of drama amongst a cast of zany characters that inspired countless YouTube videos and copious internet chatter.

The thing is... the story in the ads had almost nothing to do with the story in the game. In this episode of Endless Thread: creative differences, the wilderness of mobile games, and where the Lily's Garden game-world and the ad-world diverged.

Show notes:

Lily's Garden on the App Store

Lily's Garden on Google Play

"I hate Lily's Garden and her teeth" (PewDiePie, YouTube)

How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success (Pocket Gamer)

This episode was produced and written by Grace Tatter, co-hosted by Ben Brock Johnson and Amory Sivertson, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus. Special thanks to our 2025 Bloomberg Arts Intern Cendy Charles. 

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Note: This episode describes sexual situations that are non-consensual.

Sharing a photo of yourself online has always carried some risk. But things got a lot scarier this year when users began using Grok, X's generative AI chatbot to create sexualized deepfakes of women and children. Iona Fyfe, Scottish folk singer and activist, was one of the people who had an image altered and manipulated by Grok. Hosts Ben Brock Johnson and Amory Sivertson talk to her about her experience.

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Some rare folks are born with the perfect music taste. But most of us have to look elsewhere for a tune that sparks a shoulder shimmy or two. Hosts Ben and Amory spend some time jamming to obscure music from Reddit. They also explore how a TikTok original became Dr. Pepper's catchy new jingle.

And "baby, it's good and nice."

Show notes:

I wasn't sure on this one at first, but you can't beat the messaging. (Reddit)

Boko Yout [9-2-5] (Reddit)

Molly by Ecca Vandal

Theme Song for Dr. Pepper: Let's Collaborate! (TikTok)

Dr. Pepper's Viral Jingle Moment Has Everyone Pitching Songs to Brands (Atlanta Black Star)

Beautiful and unique music. Hope someone an share details about her and the music (Reddit)

everyday_naturalist

christycoysh

Melania, a documentary about the first lady, has a 10 percent score on Rotten Tomatoes from critics, but a 90 percent score from audience members, an unusual discrepancy that raises the question, how did Rotten Tomatoes get those scores anyway?

Show notes:

The 'Melania' movie audience: Older white women
(NPR)

Melania’s Movie Shows Signs of Bulk Buying to Boost Box Office: Guru (The Daily Beast)

You Can Thank 'Rush Hour' for Rotten Tomatoes (Vice)

Rotten Tomatoes Owner Says ‘Melania’ 99% Audience Score Is Not ‘Bot Manipulation’: ‘Reviews Are Verified… Users Bought a Ticket to the Film’ (Variety)

Credits: This episode was produced by Kalyani Saxena and Grace Tatter. It was co-hosted by Ben Brock Johnson and Kalyani Saxena, and edited by Meg Cramer. Mix and sound design by Paul Vaitkus.

In this OG throwback from the Endless Thread archives, hosts Ben Brock Johnson and Amory Sivertson revisit a classic episode from their first year of production in 2018.

Originally produced during the show's early partnership with Reddit, "Love in Transition" explores the most powerful emotion in the universe in all its forms, shapes, and sizes. This might just be your perfect weekend listen, celebrating a timeless story about affection and the many ways we experience love today.