29: La Croix, Canada Goose, and Carhartt are cool. Why?
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, La Croix, Canada Goose, and Carhartt became the hottest things around. How did that happen? Sign up for our newsletter:
28: Victoria's Secret is Out
For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then many started to question its standards of beauty. So what happens when the company won't change? PLUS: Why is there a company called Big Ass Fans? Sign up for our newsletter:
27: Harley-Davidson Rides to Live
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together. Sign up for our newsletter:
26: The Best a Woman Can Gillette
Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complicated than they thought. The answer involves painted on nylons, some deadly rat poison, and a war that changed everything.
25: The VW Beetle's Dark Past
The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a British army major and a surprising team of advertisers.