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Adlandia

Podcast Adlandia

Episodios disponibles

5 de 65
  • Getting Specific with Monica Padman of Armchair Expert
    Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models.  Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    10/13/2021
    55:15
  • Building and Scaling Niche with Morning Brew
    Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone? Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    9/21/2021
    57:30
  • You Said, We Did with Dara Treseder
    On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    6/29/2021
    46:57
  • Are we there yet? The Audio Expanse with Steve Wilson
    In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    6/2/2021
    57:02
  • Beyond Brand Purpose with Alain Sylvain
    This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    4/22/2021
    42:20

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