VinePair Podcast

Adam and Zach discuss two recent studies, the first of which shows that, surprise, Gen Z is drinking at historically normal rates, despite all the misplaced doom and gloom around the generation. Why were so many invested in the myth that Gen Z doesn't drink, and how should producers and marketers be rethinking their strategy. Plus, another study explores what drinkers really value, and how being consistent in terms of messaging and price can be more effective than chasing trends. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: Treveri Cellars Dornfelder

Adam is drinking: Sad Negroni

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam and Zach discuss some of Adam's takeaways from hosting The Buildout, in particular about the tremendous importance of hospitality, and on making the guest experience welcoming and accommodating, as well as the need to be willing to change your concept, why you have to know your marketplace very well, and more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: Monarch Tractors Promised to Save American Wine With AI. Then, It Closed. What Happened?

Adam is reading: More Than Functional Fungi: How Mushrooms Are Flavoring Wine and Spirits

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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Adam, Joanna, and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recent list of the best vodkas, as well as how drinkers are relating to the spirit these days. Has the rise of the Martini, and particularly the Dirty Martini, given it a new relevance? Can cocktail bars find a role for vodka beyond either the classics or the "fruity/sweet" paradigm? Are producers doing anything interesting or innovative? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: Jean-Louis Chave St. Joseph

Joanna is drinking: Evening Land Vineyards "Seven Springs" Chardonnay

Adam is drinking: Japonaise at The Rockwell Place

Aaron is drinking: Rothaus Pilsner

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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In the wake of the recently-announced "Sauvy B" from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge, particularly for younger drinkers, from RTDs to wine, especially bottled wine. Will loving a Sauvignon Blanc-based canned spritz eventually convince someone to order a glass of wine at a restaurant, or pick up a bottle to have at home? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?

Joanna is reading: Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes

Adam is reading: California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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Adam and Joanna discuss whether companies that are making obvious dupes or copies of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you're in? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Joanna is drinking: Foradori Teroldego

Adam is drinking: Martini at Horse Inn

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
Hosted on Acast. See acast.com/privacy for more information.