Woman of Influence

In this episode, I'm pulling back the curtain on a real coaching session from inside The Growth Collective, where I work with brilliant women every month on refining the exact messaging shifts that lead to more sales. You'll get a front-row seat as I coach three powerhouse business owners through their current content and messaging challenges—from an email marketing consultant who just had three years-long lurkers turn into paying clients, to a Pilates studio owner navigating the move from in-person to online membership, to a high-level intimacy coach who works with CEOs and YPO leaders but feels like a "well-kept secret" online.

We dig into the difference between visibility and conversion, why content is the car and messaging is the gas, and how the "so, but" transitions inside my Momentum Messaging Framework can transform a flat post into one that moves people toward a buying decision. We talk about giving yourself permission to go all in on one platform that actually feels aligned (instead of being everywhere), how to extract content from the work you're already doing with clients, and why the issue is almost never the platform—it's the messaging. If you've ever wondered what it actually looks like to be coached on your content in real time, this episode is your seat at the table.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:53 Client Rebrand Journey

02:46 Algorithm and SEO Shifts

04:36 Refining Content to Convert

06:45 Lurkers Become Leads

08:16 Momentum Messaging Framework

09:57 Carrie Membership Challenge

11:32 From Reach to Sales Messaging

14:36 Defining the 45+ Audience

16:28 Content Audit Offer

17:06 Michelle Content Struggles

18:22 High Level Intimacy Retreat

20:33 Authority Messaging Shift

24:44 Pick One Core Channel

26:04 Podcast First Strategy

28:04 Content Match Your Depth

30:13 Repurpose Workshops Calls

32:51 Platform Choice Reflection

34:42 Wrap Up And Outro

QUOTABLES:

“  As you are thinking long-term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.” - Julie Solomon 

“  What is giving you/them the clarity on how to communicate your expertise? Like how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you wanna be known for? Because that's what you have to lead with in content.” - Julie Solomon 

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[EVERYTHING YOU NEED TO SCALE]From managing your store to running marketing campaigns, this platform offers everything you need to grow your business. Check it out here.

In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a year.

We unpack why constantly reinventing your content strategy might be doing more harm than good, the difference between pleasure content and power content (and why most women only create the first), how to know if your messaging is actually working, and why posting less might be the move that finally gets your ideal client to pay attention and buy. I also share the leadership maturity required to scale, the compounded growth that took me from $250K to $1.3M in nine months, and the question I ask every new client: if I dropped 100 paying clients into your world today, could you actually hold them? If you've ever felt like you're screaming into the social media void or exhausted from over-delivering without the sales to match, this episode is your breath of fresh air.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:50 Series Setup and Guest Intro

02:35 Meet Samantha and Julie

03:16 Julie’s Pivot to Coaching

07:49 Adapting in a Crowded Market

11:57 Specialize for Authority

14:35 Messaging vs Content

18:40 Momentum Messaging Audit

25:11 Power vs Pleasure Content

27:41 Stories Sell the Feed Grows

29:36 Posting with Intention

30:00 Pleasure vs Power Content

30:48 Curated Story Sets

31:52 Sell First Content Strategy

34:27 Post Less Grow More

35:09 Quality Calls Premium Buyers

38:05 Repurpose Your Best Stuff

42:01 Compounded Growth Scaling

43:35 Paid Ads and Volume

45:57 Systems Funnels Automation

51:04 Leadership Maturity CEO Shift

52:58 Can You Hold Success

56:55 Closing and Next Steps

QUOTABLES:

“    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon 

“    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily

GUEST RESOURCES:

You can listen to Samantha’s Podcast Make Shift Happen

Listen to Samantha’s Episode of Woman of Influence

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[BOOST YOUR CUSTOMER EXPERIENCE]This platform makes it easier for your customers to checkout with the purple “Shop Pay” button, helping you reduce cart abandonment. Start here.

In this episode, I'm dropping into something tangible, and hopefully a little disruptive, about how you are showing up, messaging, and the energy behind the words you're using to call in your ideal client. If you've ever felt like you're saying all the right things, posting with intention, showing up with consistency, and your best clients are watching but not buying, this episode is for you. Your message isn't wrong, your client isn't broken, and you are not invisible. This isn't a visibility problem, it's a resonance problem.

I'm walking you through the three things elevated buyers in 2026 are actually responding to: identity buying triggers, resonance-first messaging, and identity mirroring instead of result hyping. I share my own story of when my engagement felt flat and the people in my comments weren't the same people on my checkout page, and the exact shift that changed everything. We break down the difference between pain point marketing, result-driven marketing, and identity-based marketing—plus a side-by-side messaging example that will instantly show you why your dream clients aren't moving yet, and exactly how to refine your words so they do.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:49 Why Clients Watch Not Buy

02:17 More Resonance Not Volume

03:35 Three Elevated Buyer Triggers

04:22 My Flat Engagement Season

06:22 Pain Results Identity Marketing

07:47 Messaging Side by Side

09:10 Identity Buying Trigger Explained

10:19 Revenue Accelerator Approach

12:03 Training Invite and Live Audits

13:22 Subscribe and Stay Connected

QUOTABLES:

“   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon 

“  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!MUST HAVES THIS MONTH:

[SIMPLIFY YOUR BUSINESS WITH THIS PLATFORM]Everything you need to run a successful online business—from customer management to sales tracking—is all in one place. Learn more here.

In this episode, I'm sharing a soul-and-strategy conversation I had with the powerhouse Stefanie Gass, on her podcast God-Led Business. Stefanie is a leading voice for faith-led entrepreneurs and visibility strategy. We get into the early days of my business, the hard-won clarity that led me to my first million-dollar year, and the moment I finally stopped trying to be a lifestyle blogger and just allowed myself to be "Julie Publicist."

I share my exact definition of messaging versus content, why your content isn't converting (hint: it's not a content problem), and the specific shift my client made that turned one post into $15,000 in sales. We unpack the difference between messaging as the foundation and content as the tactical execution, why niching down has nothing to do with content pillars, and the visibility truth I learned from my years in PR: opportunity doesn't fall from the sky—you have to put yourself in the path of it. If you've ever felt too late, too unqualified, or like your genius isn't being seen, this episode is your encouragement and your permission slip.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

03:56 From PR to Online

05:33 Monetizing With Pitching

06:54 Course Podcast Million

12:06 Investing With Faith

15:43 Own Your Genius

18:16 Messaging Versus Content

20:18 Irresistible Offer Path

20:45 Clear Offer Fit

21:05 Niche Down Right

21:28 Market Research Nuances

22:27 Message Mining Systems

23:10 Jeans Closet Story

25:55 Specificity Sells

27:35 Visibility Before Ready

30:11 Pitch Your Way Up

33:01 Build Fear Capacity

34:23 Own Your Story

36:25 Where To Find Julie

QUOTABLES:

“Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon 

“So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass

GUEST RESOURCES:

You can listen to Stefanie’s Podcast GOD-LED BUSINESS

Listen to Stefanie’s Episode of The Influencer Podcast

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.

Part 2 of the Woman of Influence Table Talk is here, and the conversation only gets deeper. I'm back at the table with Amy Porterfield, Stacy Tuschl, Leanne Lopez Mosley, Adley Kinsman, and Ashley Brock for a raw, unfiltered look at what it actually takes to build sustainable wealth and lead with integrity in 2026. We unpack the difference between a true pivot and an earned evolution, why every billionaire is chasing boring money, and how the entrepreneurs who win are the ones who stay the course, fall in love with the same offer twice, and stop chasing variety in their business.

We get vulnerable about the magical numbers each of us once chased—and what actually happened when we hit them. Leanne shares the loneliness of being suicidal during her first million-dollar month, Amy reveals what she sacrificed to hit $20 million, Ashley unpacks how she got over the guilt of profit, and Adley reminds us that money is just a tool for the experience you actually want. We close the table talk with each woman sharing her most audacious, illogical, slightly delusional goal for the year ahead—including a major book announcement from yours truly. If you're ready to make decisions that don't make sense to anyone else but you, this episode is your green light.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Content Warning Intro

00:19 Show Welcome Setup

01:11 Pivot Or Evolution

01:50 Pricing By Data

03:32 Stop Quick Pivoting

07:56 Boring Money Focus

09:08 Magic Number Myth

12:54 Depression And Success

15:46 Money Experience Detachment

20:00 Profitability Reality Check

21:41 Giving And Expanders

32:01 Legacy Beyond Business

36:07 Real Estate Isn’t Passive

37:37 Property Managers and LP Deals

38:25 Sober Living and Healing

38:53 Weird Investments and Tax Plays

40:29 Investing in Women

41:30 Fire Round What You Stopped

49:49 Advice You’re Done Giving

57:21 Inviting Not Convincing

01:00:21 Illogical Bets That Changed Everything

01:01:48 Audacious Goals and Wrap Up

QUOTABLES:

" People pivot to avoid discomfort, but then they're surprised why the same problems keep showing up." - Adley Kinsman

"I am the most visible I've ever been and I'm the most invisible I've ever been." - Leanne Lopez Mosley

"I am all about inviting and no longer convincing." - Amy Porterfield

"You've gotta sell like you buy." - Stacy Tuschl

"Data makes decisions and decisions make dollars." - Ashley Brock

"Boring money is what every billionaire in the world has." - Julie Solomon

RESOURCES:

CONTENT THAT SELLS

Without posting more, performing more, or sounding like everyone else.

A free 90-minute live training with Julie Solomon on how to write content that brings in the buyer who’s already ready. Not the fan. Not the freebie-seeker. The buyer.

SAVE YOUR SEAT

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

Apply here 

 

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[THE TOOL YOU NEED FOR GROWTH]This platform simplifies everything—from managing payments to creating marketing campaigns—so you can focus on growing your business. See how.