How Jesse Cole Turned the Savannah Bananas Into a $500 Million Business
02/04/2026 | 27 min
Jesse Cole is the Walt Disney of baseball. As the founder and CEO of the Savannah Bananas and its parent company Fans First Entertainment, Jesse rewrote the rules of baseball to build an entertainment juggernaut. There are no bunts, walks or mound visits in Banana Ball, but there are dancing umpires, trick plays and choreographed dance numbers. But the Savannah Bananas are more than just a zany take on America’s past time, they are a $500 million business. In this episode of The Deal, Jesse tells Alex and Jason the tale of how the Bananas went from a struggling Coastal Plain League team to a multi-team league that sells out NFL stadiums. He also shares why he doesn’t charge his fans taxes or ticket fees and why Bananas games stream free on YouTube- despite the league having a deal with ESPN. Jesse also explains the details of a mistake that cost him $6 million and why he is inspired by both Dana White and Lorne Michaels. See omnystudio.com/listener for privacy information.
MLB Opening Day Preview with Alex Rodriguez
25/03/2026 | 33 min
Today is Opening Day of the 2026 MLB season. The season kicks off with a coast-to-coast showdown (on Netflix!) between the New York Yankees and San Francisco Giants. But it’s the off-the-diamond news that’s making the biggest waves. Beyond a streaming service partnership, baseball's also now in business with Polymarket, and facing labor strife that could lead to an offseason lockout going into 2027. So, yeah, there's a lot to talk about. In this special episode of The Deal, Alex breaks it all down for Jason, reflecting on his own participation in the 1995 MLB lockout and responds to MLB Commissioner Rob Manfred saying off-season lockouts “should be the new norm.” He also explains what he sees as the MLBPA’s non-negotiables, his thoughts on the MLB having a salary cap and why now is the best time to invest in baseball. Finally, Alex shares the baseball storylines he is most looking forward to and his prediction of who will be facing off to win it all in October. See omnystudio.com/listener for privacy information.
David Levy is the Reason You’re Watching March Madness
19/03/2026 | 25 min
It’s brackets season! And you can watch all 67 games of both the women’s and men’s NCAA tournament on national TV, thanks to David Levy. Levy spent 33 years at Turner Broadcasting, eventually serving as its president, where he expanded the network’s NBA coverage. Levy is probably best known for brokering a $10.8 billion rights agreement that made every March Madness game available nationally across CBS and the Turner networks for the very first time. In this episode of The Deal, Alex and Jason talk to Levy about the ins and outs of the March Madness deal. He also tells the story of how he got Shaq to fill Inside the NBA’s fourth chair and why the key to that show’s success is letting Charles Barkley talk. Finally, Levy shares more about his current venture, Horizon Sports & Experiences, and why he’s betting big on women’s sports and pickleball. You can also watch this interview on the Bloomberg Podcasts YouTube page. See omnystudio.com/listener for privacy information.
Reaction: Alex Rodriguez Says the MLB Needs to Act on the World Baseball Classic’s Momentum
17/03/2026 | 15 min
Tonight, the United States and Venezuela face off in the finals of the 2026 World Baseball Classic. And chances are, a lot of you will be watching. Based only on pool play, this year’s WBC viewership is up 142% from the 2023 tournament. 35,000 people have bought tickets to tonight’s final and over 100 million Japanese fans tuned in to watch Shohei Ohtani. Aaron Judge called the crowd at the U.S.-Mexico game on March 10th, “bigger and better than the World Series.” In this special episode of The Deal, Alex Rodriguez shares his reaction to the phenomenon that is the 2026 World Baseball Classic with his co-host Jason Kelly. Rodriguez talks about the national pride his fellow Dominicans felt over the past few weeks and explains why MLB commissioner Rob Manfred needs to capitalize on this momentum leading into what Rodriguez calls “the most important season in the history of the sport.” See omnystudio.com/listener for privacy information.
How NFL Star Bobby Wagner is Modeling his Career on Michael's and Magic's
12/03/2026 | 26 min
Bobby Wagner is one of three NFL Linebackers to ever record 2,000 tackles. But his biggest goal is ownership, whether that’s of a team or his own contract negotiations. Following the lead of his mentors Michael Jordan and Magic Johnson, Wagner has spent the last decade diversifying his business interests, including investments in tech start-ups and taking a minority stake in the WNBA’s Seattle Storm. In this episode of The Deal, Alex and Jason talk to Wagner about what he saw as an NFL rookie that motivated him to be his own agent and explains the ins and outs of how an NFL contract comes to be. Wagner also shares how Larry Johnson and a cartoon based on Magic shaped his views on athletes and ownership. He also explains why writing a check to the Seattle Storm was his easiest investment decision. You can also watch this interview on the Bloomberg Podcasts YouTube page. See omnystudio.com/listener for privacy information.
Acerca de The Deal with Alex Rodriguez and Jason Kelly
When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
Hosts:
Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.
Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.
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