IndieGameBusiness®

Join us for an IndieGameBusiness Fireside Chat with Guy Blomberg from Games Industry Gathering. In this conversation, we’ll discuss building communities within the games industry, creating meaningful networking opportunities, and the evolving challenges facing developers and industry professionals today.

Guy shares insights from organizing and growing Games Industry Gathering, along with lessons learned from connecting developers, publishers, creators, and business professionals across the industry. The discussion will also explore the importance of relationships, collaboration, and creating spaces where developers can learn, grow, and support one another.

As always with Fireside Chats, expect a relaxed and honest conversation filled with industry insight, stories, and live audience interaction.

Follow Guy Blomberg:
Bluesky: https://bsky.app/profile/yug.bsky.social
Instagram: https://www.instagram.com/yugstar
X: https://x.com/YugSTAR
Facebook: https://www.facebook.com/guyblomberg/
LinkedIn: https://www.linkedin.com/in/guyblomberg/

#IndieGameBusiness #FiresideChat #GamesIndustryGathering #IndieDev #GameIndustry

In this episode of IndieGameBusiness, we’re joined by Rob Carroll, CEO of Roll Craft, to break down what it really takes to start an indie game studio from the ground up.

Rob walks through the key decisions founders need to make early, including choosing the right company structure, deciding whether to go solo or bring on co-founders, and where to form your company. He also shares the story behind starting Roll Craft and the thought process that guided its formation.

We’ll dive into fundraising, including why Roll Craft chose WeFunder over traditional venture capital, and what indie teams should consider when raising money. Rob also emphasizes the importance of having a clear plan to get to market, outlining the major milestones developers need to hit to successfully launch their game.

If you’re thinking about starting your own studio or want to avoid common early mistakes, this episode delivers practical, real world advice.

Follow Rob Carroll and Roll Craft:
LinkedIn: https://www.linkedin.com/in/rcarroll23/
Facebook: https://www.facebook.com/rollcraft.games
Instagram: https://www.instagram.com/rollcraft_adventure/

#IndieGameBusiness #IndieDev #GameStudio #GameBusiness #RollCraft

In this episode of IndieGameBusiness, we’re joined by Mercedes Boberg, Sales Manager at Pragma and Firstlook, to break down how indie developers should approach working with creators from day one.

Mercedes shares why thinking about creators early, before launch, is critical and explains the difference between paid creator campaigns and organic creator growth. We’ll talk about what actually makes creators stick with a game long term, how to approach creators when you don’t have budget or brand recognition, and the most common mistakes studios make when trying to work with them.

This conversation also dives into how to turn creators into long term partners instead of one off promotions, and what real success looks like when your creator strategy is working. If you want to build lasting relationships that actually move your game forward, this episode is packed with practical insight.

Follow Mercedes Boberg:
LinkedIn: https://www.linkedin.com/in/mercedes-boberg-225023234/
Instagram: https://www.instagram.com/mercedesboberg/

#IndieGameBusiness #CreatorMarketing #IndieDev #GameMarketing #Firstlook #Pragma

Join Patrick Sweeney for “Working with Publishers: Lessons Learned from 3,000 Agreements”

Publishing deals can be complex, and small misunderstandings can lead to big problems. Drawing from experience across thousands of agreements, Patrick breaks down common myths, recurring pitfalls, and what developers often overlook when entering partnerships. This session offers clear guidance on how to approach deals with better expectations, stronger communication, and a more balanced relationship from the start.

#FYP #VirtualConference #IndieGameDev #IndieGames #GamesIndustry #Publishing

Join Katherine Vildoso for “Building International Networks: Ambassador & Partnership Strategies”

Expanding beyond local reach can be one of the biggest hurdles for growing organizations. Katherine shares how to build and scale an international network, drawing from her experience launching and formalizing an association within a year. This session covers how to develop a strong ambassador program, form strategic partnerships, and create a governance structure that attracts both government and private support. You’ll leave with practical approaches to growing your network with purpose and structure.