How I Write

• Dean Koontz: 120 novels published. 500 million copies sold. | How I Write

  Dean Koontz has written over 100 books and sold more than 500 million copies, making him one of the best-selling authors of all time. I visited Dean at his home and personal library to understand what truly sets him apart. Unlike most mass-market writers, Dean is obsessed with the craft. He doesn’t just write stories, he truly lives for the beauty of the English language. We talked about why he stopped outlining his novels and how to build characters that feel alive. But honestly, this conversation goes way deeper than just writing. I think you’re going to love it. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Johann Hari: The Obsessive Research Method | How I Write

  The world isn’t made of atoms, it’s made of stories. I’ve never heard anyone speak so deeply about interviewing. Johann Hari has written four books, and for each one he travels the globe to record hundreds of conversations. In this episode, he’ll explain exactly how he does it, sharing stories of getting up close and personal with homeless people in Vegas and a crack dealer in New York. In the end you’ll hear a wild story of the apple in Vietnam that almost killed him. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Will Storr: The Science of Storytelling | How I Write

  Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different. That's because he doesn’t just talk about plot or the hero’s journey, he focuses on character. Great stories don’t start with plot… they start with people. The best part? By the time you’re done with the episode, you’ll have the tools to be a better storyteller in your next conversation.   Explore Will's Storytelling Substack: https://willstorr.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Michael Dean: The 27 Patterns To Fix Bad Writing | How I Write

  Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenheim and Apple Store. We also talk about what skills will still matter as AI continues to improve and why learning to write might be more important than ever. Enjoy! A few links: Join the Essay Architecture beta: https://essayarchitecture.com/ Follow Michael Dean on Substack: https://michaeldean.site/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

  The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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