Future of StoryTelling (FoST)

Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders Allegiant Stadium Tour, to name a few. His new book, DEEP STORY, distills more than four decades of experience creating transformative visitor experiences for brands, museums, cultural institutions, and theme parks. Today on the FoST Podcast, Bob shares his deep story philosophy, and what it means to put the guest at the center of the story, create experiences that move people, and use storytelling to inspire change.

To learn more, visit our website at fost.org. 
To request an invitation to the FoST Explorers Club London trip, visit https://bit.ly/4wPk1eX.

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe 
Mix and Music, Michael Simonelli

With special thanks to Bob Rogers, David Gray, Bonnie Eldon, and Megan Worman.

Could generative AI unlock a new era of storytelling in video games?
Ubisoft, the gaming company behind some of the best-selling open-world franchises like Assassin’s Creed and Far Cry is exploring this very question.
Yves Jacquier founded the Ubisoft La Forge lab in 2016 to bring game creators together with academic researchers. At La Forge, they work to envision and prototype emerging technologies with the ambitious goal of enabling more interactive, responsive, and transformative gaming experiences. In this episode, we speak with Yves about how generative AI could reshape the player experience, the limitations of large language models, the promise of world models, and why human-centric design will remain essential to the future of storytelling.
To learn more, visit our website at fost.org. 
To request an invitation to the FoST Explorers Club London trip, visit https://form.jotform.com/262284711554155.
To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.
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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Michael Simonelli
Editor, Garrett Crowe 
Mix and Music, Michael Simonelli
With special thanks to Yves Jacquier, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.

Jeffrey Seller is the legendary Broadway producer behind shows like Rent, Hamilton, In the Heights, and more. His shows have won a combined 22 Tony Awards, including four for Best Musical, and he's the only producer to have mounted two shows that went on to win the Pulitzer Prize. Last year, Jeffrey published his autobiography, Theater Kid, an honest and moving reflection on his path to finding his place on Broadway, as well as an invaluable source of wisdom for anyone interested in building a business in a creative field. We’re revisiting this conversation today — Jeffrey shares openly about his journey to finding himself in theater, stories of his creative collaboration with artistic powerhouses like Jonathan Larson and Lin-Manuel Miranda, his philosophy of good producing, and more.

To learn more, visit our website at fost.org. 

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe 
Mix and Music, Michael Simonelli

With special thanks to Jeffrey Seller, Madison Brown, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.

In a world increasingly dominated by technology, how do we ensure storytelling remains authentic and impactful? Today's guest, Baratunde Thurston, has spent decades grappling with our relationship to technology and each other, through his work as the Director of Digital at The Onion to his Webby Award-winning project, Life With Machines. Baratunde comes from a rich background in comedy, activism, and media — he shares insights on the evolving art of storytelling in the age of AI, and how we can learn to live well with these technologies rather than simply endure them.
To learn more, visit our website at fost.org. 
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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Michael Simonelli
Editor, Garrett Crowe 
Mix and Music, Michael Simonelli
With special thanks to Baratunde Thurston, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.

Most presidential libraries are built to remember a presidency in archives. This project began with a unique challenge: How can we tell Theodore Roosevelt’s story to inspire people to become better citizens, leaders, and stewards of the world? And how can we make the visitor, not Roosevelt, the hero of the story? What emerged isn’t a traditional museum or archive. It's an immersive journey through Roosevelt's life that invites you to step into the story. 
We’re releasing a special episode — our host today is Ted Roosevelt V, interviewing Charlie Melcher, Founder and CEO of the Future of StoryTelling, and Ed O’Keefe, CEO of the Theodore Roosevelt Presidential Library. Ted, Ed, and Charlie look back on how the library started, the challenges and triumphs felt along the journey, and where it stands today following the library’s opening and the celebrations and reflections of America 250.
To learn more, visit our website at fost.org. 

To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Michael Simonelli
Editor, Garrett Crowe 
Mix and Music, Michael Simonelli
With special thanks to Ted Roosevelt V, Ed O’Keefe, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.