Copy This 3 Step System To Attract Your Dream Clients
You want better clients.
Clients that pay more, respect your time, and treat you like a partner - not just another supplier.
But most founders are making the same mistake every single week that is holding them back from ever attracting those types of clients.
And in this episode, I share what that mistake is, and the steps that you need to take to make attracting your dream clients feel easy.
Covered in this episode:
The mistake most founders make when trying to attract dream clients.
How to pinpoint exactly who you should be targeting.
How to build trust with clients before the first call.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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14:07
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14:07
The Blueprint For Landing Huge Clients Like Pepsi & Cadbury with Simon Forster
In a crowded market, many studios are leaning on awards they’ve won to stand out.
Or they find themselves pitching against a dozen other agencies.
But Simon Forster decided to do neither of those things with his branding agency, Robot Food, and has still landed huge global brands like Pepsi, Cadbury and Carlsberg.
Not because they’re the biggest.
Nor the cheapest.
But because they’ve garnered trust and focused on the right things.
And in this episode, Simon breaks down the real reasons global brands choose one studio over another and the strategies that creatives need to consider if they want to play at that level.
If you want to be the studio that big brands pick, this is for you.
Covered in this episode:
How to get big corporates to trust you.
The hidden factors that matter far more than creative output.
How to build a reputation that makes getting corporate clients possible.
Why Robot Food doesn’t enter design awards.
How to challenge clients and get them better results.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Robot Food - https://www.robot-food.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Simon Forster on LinkedIn - https://www.linkedin.com/in/robotfood/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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43:36
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43:36
The 3 Steps To Turning Rejections Into Fuel For Your Business
I’ve lost count of how many rejections I’ve collected in my business and life over the years.
From no’s to appearing on podcasts, to no’s from prospects.
I imagine you’ve collected a few yourself.
And it can hurt. Almost like they’re rejecting YOU.
But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life.
In this episode, I share the 3-step process I use to reframe rejection and transform it into valuable feedback that helps you get more of what you want.
If you find dealing with rejection draining, or that you hold back from ever asking out of fear of rejection, this is for you.
Covered in this episode:
Why rejection is required for success.
Dealing with rejection (motivation for creatives).
How to detach your identity from the outcome so you can keep going after rejection.
The question to ask after every rejection to turn it into momentum.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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12:49
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12:49
The Real Reason Your Portfolio Isn’t Attracting Clients
Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve.
And that’s when the self doubt starts to creep in.
But it’s not because your work isn’t good enough.
It’s because most portfolios are built with the wrong mindset.
I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seriously, because they’re making this one mistake.
In this episode, I break down the portfolio mistake that’s quietly costing you opportunities and the 3-step process to fix it.
If you feel like your skills deserve higher paying clients than you’re currently attracting, this is for you.
Covered in this episode:
The biggest mistake creatives make when creating a portfolio.
The crucial elements most creatives miss when offering solutions.
How to present your work in a way that makes picking you a no-brainer.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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13:33
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13:33
Do You Need A Personal Brand To Build A Successful Business?
It feels like everywhere you look online, content creators and influencers are telling business owners they need to build a personal brand.
But there are thousands of successful businesses without personal brands behind them, so why does everyone talk about personal branding like it’s essential?
In this week’s episode, I’m taking you behind the scenes on my own personal branding journey.
I recently had with Chris Do (The Futur), where we got into the truth about what personal branding really means and at what point should creatives consider building theirs.
I also share insights from another conversation I had with James Martin (Made By James), who had a very different take, that might make you rethink how you see personal branding.
If you’ve ever felt conflicted, or unclear about personal branding, this episode will help you find an approach that works for you.
Covered in this episode:
What is a personal brand?
And do creative business owners need one?
Where to start with building a personal brand.
Why personal brands might not be as ‘authentic’ as they claim.
Why people misunderstand personal branding.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Matt’s conversation with Chris Do - https://www.youtube.com/watch?v=TE8qfhD4b8I
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make?
Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to the creative business podcast, Creative Courage, now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
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