S12 E13: Going from “Freelance” to “Studio” (and Surpassing $10k Months!) with Shani Josefovits
The Design Minimind - Accepting Applications NOW OPEN! - Apply Here.___This week, I had a past Design Minimind student Shani of Shani Jay Creative on to talk about her experience in the program and how much of an impact it had on her business and the revenue goals she hit and surpassed! We talk about the importance of confidence, going all in, proper mindset, and strategic investments in building a sustainable and profitable design & web business.Guest Name: Shani JosefovitsGuest Website: shanijaycreative.comGuest IG: @shanijaycreativeReclaim Your Brand in 15 days: Sign up here.Links:The Design Minimind - Applications NOW OPEN! - Apply Here.Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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S12 E12: Spooooky Client Stories (Round 3!) with Audrey Humphreys
I’m back with another spooky client story episode in celebration of Halloween, with Audrey who is my production designer here at Hello June. We read your spooky stories that you submitted anonymously and Jen shares a spooky(kinda) lead that reached out to her as well!Guest Name: Audrey Humphreys (HJC's production designer!)Guest Website: audaciouscreativestudio.comGuest IG: @audaciouscreativestudioEpisodes Mentioned:S8 E12 | Spooooky Client Stories (Round 2) with Lauren BraierS6 E12 | Spooooky Client StoriesKenzi’s Podcast: The Unapologetic Designer Podcast00:00: Intro & info about my NEW offer *Scale with Confidence*13:24: Jen’s Spooky (kinda) Inquiry Story18:16: Spooky Client Story #124:38: Spooky Client Story #230:16: Spooky Client Story #335:04: Spooky Client Story #438:13: Spooky Client Story #543:23: Spooky Client Story #645:37: Spooky Client Story #746:21: “The Day I Met a Ghost..Kinda of” #848:20: Spooky Client Story #949:38: “The White Roses Incident” #1055:06: Halloween PlansLinks:The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell
In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.Guest Name: Katie CampbellGuest Website: katiecreativecompany.comGuest IG: @katiecreativecoSocial Sweet Spot Course: Learn More00:00: Intro and Minimind Video Library Overview06:49: Challenges of Social Media for Service Providers08:01: The Biggest Mistake in Social Media Strategy08:56: Holistic Approach to Social Media Success11:56: Person-First Marketing Philosophy20:55: The Funnel Strategy for Social Media35:02: Setting Boundaries for Sharing Personal Life37:46: Pushing Comfort Zones in Social Media43:44: Balancing Digital Wellness49:59: Social Media Best Practices to Ignore51:59: Social Sweet Spot ProgramLinks:The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier
*Pre-order Octavo on Amazon*Episode Description:In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.Guest Name: Marty NeumeierGuest Website: martyneumeier.comOctavo Book: Pre-order on AmazonSubstacksThe Scarlett Files: martyneumeier.substack.comLevel C: levelc.substack.com00:00: Intro & Minimind Wins From Past Students07:55: Marty's Journey in Design and Writing10:50: The Scarlet Files on Substack11:19: The Origins of Graphic Design12:58: Leonardo da Vinci's Influence16:33: Challenges of Writing Fiction18:49: The Intersection of Branding and Storytelling26:20: Marketing Strategies for Authors40:44: The Renaissance and Modern Story43:36: The Aldine Press and Its Innovations48:00: The Importance of Mentorship52:31: Level C: Master Classes for Professionals57:10: The Role of Testing in DesignLinks:The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese
*Submit your Spooky Client Stories* 👻 🕸️This week, I chat (Q&A style) with Julia Bocchese who is an SEO (Search Engine Optimization) expert, to discuss SEO strategies tailored specifically for web designers. We talk about the challenges and misconceptions around SEO, including client communication, expectations, and the technical nuances of ensuring sites rank well on Google. Key topics covered include the importance of user experience, site speed, mobile design, image optimization, and the role of tools like Google Search Console and Google Analytics. The episode also addresses a bit about AI optimization as well.Guest Name: Julia BoccheseGuest Website: juliareneeconsulting.comGuest IG: @juliareneeconsultingSEO Tips for website designers: Read BlogCollaborations & Partnerships: Learn MoreSetting up Google Search Console: Watch Video00:00: Intro, Minimind Reviews, & Spooky Client Stories 05:40: Understanding SEO for Web Designers 06:37: Client Communication and SEO Expectations 07:43: SEO Challenges for Designers 09:33: User Experience 10:35: Site Speed Optimization Tips 13:17: Mobile Design 18:26: Accessibility 22:33: Website Launch and SEO Considerations 26:54: Google Search Console and Analytics Setup 28:16: Connecting Google Search Console to Your Website 33:34: SEO Myths and Misconceptions 37:15: Blogging and AI Optimization for SEO 41:27: Ways to Work with Julia Links:The Design Minimind • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links*Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, brand designer, better podcast, brand designer p
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
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