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A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara
A Well-Designed Business® | Interior Design  Business Podcast
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1207 episodios

  • A Well-Designed Business® | Interior Design  Business Podcast

    1206: SPONSORED SHOW: Dezign Assist: Kylie Ponton, Corri English, The Hiring Answer for Solo or Scaled Firms

    03/07/2026 | 1 h 20 min
    Today with Dezign Assist: Kylie Ponton, Corri English:

    Today with Corri English, founder and principal designer of Music City Interiors, and Kylie Ponton, principal and CEO of Ponton Interiors, we are talking about what it actually looks like to bring qualified virtual support into your design firm at any stage of business.

    Corri is eighteen months into building her Nashville-based studio and already navigating the kind of capacity challenges that come with early success. Kylie has fifteen years of experience, a seasoned team, and systems that most designers are still working toward. They could not be more different on paper — and that is exactly the point. Today they pull back the curtain on their real experiences bringing on Dezign Assist VAs, including the wins, the bumps in the road, and what they know now that they wish they had known sooner. This episode is sponsored by Dezign Assist.

    More About Kylie Ponton, Corri English:

    Corri English:

    By the time Corri English was five years old, she was already working. Theater. Commercials. Voice-over. And already noticing — the way a room changes how people move through it, how a set can carry a character’s whole emotional weight, how the details nobody plans for are often the ones that land hardest. Most people see rooms. She was reading them.

    Decades later, that instinct drives everything she builds.

    Corri is the founder and principal designer of Music City Interiors, a Nashville-based studio focused on custom homes, renovations, and the kind of spaces that feel like they were designed specifically for the people living in them — because they were. Before launching her design career, she spent years in entertainment as an award-winning actress, singer-songwriter, and voice-over artist, accumulating credits that range from Runaway Jury (alongside Gene Hackman, Dustin Hoffman, and John Cusack) to House, CSI: Miami, Luke Cage, and The Bedford Diaries. She also fronted the country-rock band Brokedown Cadillac, whose music landed in Desperate Housewives, The Mentalist, and Disney’s Race to Witch Mountain, among others.

    Every role she played, every song she wrote, every performance she gave was really about the same thing: creating the conditions for an emotion.

    That’s still what she does. The medium just changed.

    Years on film sets left a mark that can’t be unlearned. She started seeing rooms the way cinematographers see frames — as mood, as character, as the place the story either wants to happen or doesn’t. Songwriting taught her something different but just as essential: the rhythm and architecture required to make separate pieces cohere into something that feels inevitable. Both inform how she approaches a home.

    Through Music City Interiors, Corri works with homeowners, builders, and architects on large-scale custom builds and renovations — handling everything from spatial planning and architectural detailing to full furnishings, finishes, and decor sourcing. Her aesthetic leans warm, layered, and slightly cinematic — collected rather than curated, elevated without being cold, detailed without being precious. She’s especially drawn to the projects other designers find difficult: the tricky floor plans, the structural constraints, the rooms that almost work. The puzzle isn’t the obstacle. The puzzle is the point.

    Her design philosophy is direct: a home should feel autobiographical. Not a reference image someone found on Pinterest, not a composite of what’s trending this quarter — something that belongs unmistakably to the people who live there. More refined, more intentional, more emotionally grounded than they could have gotten to on their own, but never disconnected from who they actually are.

    She doesn’t design for the photograph. She designs for the exhale.

    Corri lives in Nashville with her husband, Apple Music Country host Ty Bentli, and their three children — in a house that regularly hosts kitchen dance parties, construction-site field trips, blanket forts, and spirited debates about lighting temperatures she almost always wins.

    Ah Ha Moments with Kylie Ponton, Corri English:

    “I don't feel like I had time to learn everything the hard way. I just wanted more input, more feedback, more results." - Kylie

    “I felt like I had help but not support.” - Corri

    "I really do believe almost any firm on the planet could figure out a way to get their stuff done easier, faster, quicker with less headaches if they have qualified support." - LuAnn

    Connect with Dezign Assist. Corri English, and Kylie Ponton:

    Corri’s Website

    Corri’s Instagram

    Kylie's Website

    Kylie's Instagram

    Dezign Assist

    What’s new with LuAnn Nigara:

    Board Room for Creatives

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara:

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
  • A Well-Designed Business® | Interior Design  Business Podcast

    1205: BEST OF SHOW: Eric Ross: His Process for Selling Accessories and the Reveal Install

    30/06/2026 | 18 min
    Welcome to our special bonus show! Today, as promised, we will be sharing our conversation with Eric Ross about his business philosophy, his process for selling accessories, and the way he manages his reveal install day. Eric’s process is unique and very unusual. Be sure to listen in, to hear what he has to share.

    Eric has been a professional decorator for more than twenty years. Although his preferred design style is traditional, he listens to his clients, to help them discover what they love, and what they respond to because he believes that everyone’s home should represent who they are on their best day. Tune in today, to get some great advice from Eric!

    Show Highlights:

    Eric doesn’t deliver a project piecemeal. He only reveals it when it’s ready.

    Eric takes risks when making purchases for his clients but they seldom ask to return items.

    It is important to look at what you’re trying to achieve, and the value you’re bringing to people, and stick to that.

    Know that your job is to make things beautiful and if something gets returned you have still done your job.

    Eric loves to wow people at the install.

    People who appreciate Eric’s value and want a beautiful home will be willing to pay the price he’s asking.

    It’s Eric’s job to design a room to completion. It’s the client’s job to decide on the budget.

    The designer needs to learn what makes the client tick.

    Links:

    Website: Eric Ross Interiors

    Facebook: Eric Ross Interiors

    Instagram: Eric Ross Interiors

    Pinterest: Eric Ross Interiors

    Mydoma Studio: A Well Designed Business

    A Well-Designed Business 4th Birthday Party
  • A Well-Designed Business® | Interior Design  Business Podcast

    1204: BEST OF SHOW: Eric Ross: Operating His Design Firm Like a Retail Store

    26/06/2026 | 1 h 5 min
    Welcome! Today, Eric Ross joins us on the show. Eric is a charming southern gentleman and a well-experienced design professional. He is also a seasoned businessman who has figured out how to run his firm in a unique way that really works for him. In today’s episode, he describes how he runs his private interior design studio like a retail store. He explains that he no longer feels the need to change, apologize or adjust the way he works to conform to a client’s expectations. Eric knows himself well, he understands his passions, and he is very clear about what he will and will not do. Be sure to listen in today, to find about his very interesting business model.

    Eric is from Nashville. He has been in love with the traditional living design style since he was a child. He has more than twenty years of design experience and his work has been published in Traditional Home, Southern Style, Southern Lady, The Cottage Journal, as well as in many other publications. Eric’s passion is to fan the flame of traditional decorating with a deeply Southern esthetic. Tune in now, for more!

    Show Highlights:

    Eric explains what he means when he says that he is running his design firm like a store without a storefront.

    What the decorating track of Eric’s business is all about.

    Eric’s margins are hefty, just like those in a storefront, and all of his design services are included in that pricing.

    The way that Eric educates his clients about his philosophy and the way he works.

    Talking about transparency.

    People will happily pay Eric for his product rather than his time.

    Trust is a key issue.

    Eric’s business model allows him to have total control over the whole process.

    Eric’s advice is to start small with clients. It makes your business more manageable.

    The biggest motivator for Eric is seeing the result of what he has created.

    Eric’s qualifying process for his new clients.

    Eric explains why he does not do discounts.

    The opportunities you’re losing by being overworked.

    Eric’s goal is to monetize his passion.

    Our industry is too high-touch to make it high volume.

    It’s okay to mark up because of the value you add to the project.

    You don’t have to explain your “no”.

    Eric has a new book out, called Enduring Southern Homes.

    Links:

    Website: Eric Ross Interiors

    Facebook: Eric Ross Interiors

    Instagram: Eric Ross Interiors

    Pinterest: Eric Ross Interiors

    Mydoma Studio: A Well Designed Business
  • A Well-Designed Business® | Interior Design  Business Podcast

    1203: Madelaine Mayer: The Interior Designer Who Spent 20 Years as an Architect Before Choosing Joy

    23/06/2026 | 1 h 10 min
    Today with Madelaine Mayer:

    Today with Madelaine Mayer, licensed architect, certified interior designer, and founder of ADROIT Architecture & Interior Design in New York City, we are getting into what it really means to bet on yourself when everything you have built says you should stay put. Madelaine spent nearly 20 years in commercial and institutional architecture before making the leap to interior design — and the story of how she got there, and what kept her tethered so long, is one a lot of people in this audience are going to recognize.

    We talk about the sunk cost trap, the expectations we inherit from the people who love us most, and the permission we withhold from ourselves when our credentials start to feel like an obligation instead of an asset. Madelaine also gets into how that 20-year technical foundation now gives her a genuine competitive edge in the complex, code-heavy world of New York City residential renovation — and what it looks like to build a company culture intentionally, from scratch, when you know exactly what you don't want it to be.

    More About Madelaine Mayer:

    Since founding ADROIT Architecture & Interior Design in 2022, Madelaine has earned a reputation for infusing complex New York City residences with boundless joy, innovative problem solving, and ineff able style. Drawing inspiration from her extensive travels, contemporary art, and architectural history, Madelaine wields a keen eye to create deeply personal and practical interiors alongside fun and memorable client experiences.

    Madelaine has been featured in numerous publications, including Architectural Digest, House Beautiful, Apartment Therapy, and Real Simple, and was awarded the Apartment Therapy Small/Cool Best Vibe award for her own home in 2023.

    With over 20 years of experience in New York City, Madelaine is a licensed architect, certified interior designer, LEED and WELL accredited, and a faculty member at the New York School of Interior Design. She earned her Masters in Architecture from the Georgia Institute of Technology and her Bachelors in Architectural Studies and Art History from Hobart and William Smith Colleges.

    Ah Ha Moments with Madelaine Mayer:

    "There are pressures, internal and external. Sometimes they serve us, sometimes they don't. Sometimes they serve us until they don't. And then our job is to recognize the gift that they gave us, but then to break free and listen to the inside voice that's calling you to do the next thing." — LuAnn Nigara

    "Just because something is difficult to achieve, just because something is perceived as elite or having a high barrier to entry, that it therefore has a higher value and it's better or more appropriate or more applicable. And that's just not true." — Madelaine Mayer

    "You literally have to decide to be excellent as the boss every day. How do I show up in the inside of my business that no one else sees?" — Madelaine Mayer

    Connect with Madelaine Mayer:

    Website

    Instagram

    What’s new with LuAnn Nigara:

    Boardroom for Creatives

    Watch the Docuseries!

    http://www.luannnigara.com/cob

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara:

    LuAnn’s Website

    LuAnn’s Blog

    Power Talk Friday

    Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    Other Shows Mentioned:

    AWDB #1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward

    AWDB #930: April Gandy: The Key to Managing a Successful Renovation Project
  • A Well-Designed Business® | Interior Design  Business Podcast

    1202: In Good Company: CEO Conversations with Kate O’Hara:Is Your Next Idea a Revenue Driver or a PR Play? Part 2

    19/06/2026 | 1 h 1 min
    Today With Kate O’Hara:

    Today on In Good Company: CEO Conversations with Kate O’Hara, we’re discussing diversifying your revenue—how to expand your business without losing focus on what’s already working.

    Kate O’Hara, CEO and Creative Director of O’Hara Interiors, joins me to unpack what it really looks like to grow beyond design. We talk about service expansion—adding furnishings to construction, or vice versa—opening a second location, stepping into commercial, and what to know before diving into retail or e-commerce.

    We also get honest about the “fun stuff”—books, licensing, TV, speaking, and podcasts—and why those often fall into the PR bucket, not the profit one. Kate shares how to test new ideas as CEO-level experiments, keep your core business airtight, and balance quick wins with long-term plays that build lasting opportunity.

    If you’re ready to grow with intention, this conversation will help you run every next move like a CEO.

    LuAnn Nigara and Kate O'Hara's Ah-Ha Moments

    “When you are diversifying, each moment of diversification is an experiment.” - Kate

    “When you go to diversify…you’ll immediately see what isn’t buttoned up in your core business.” - Kate

    More About Kate O’Hara

    Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.

    Connect with Kate O’Hara

    ⁠⁠⁠⁠Website⁠⁠⁠⁠

    ⁠⁠⁠⁠Instagram⁠⁠⁠⁠

    ⁠⁠⁠⁠Facebook⁠⁠⁠⁠

    ⁠⁠⁠⁠Pinterest⁠⁠⁠⁠

    ⁠⁠⁠⁠Houzz⁠⁠⁠⁠

    ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

    What’s new with LuAnn Nigara

    ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠

    ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠

    Get The Goodies!

    For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠.
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Acerca de A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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