The Alcohol ReThink Podcast with Patrick Fox

Do you ever wonder why you keep wanting more alcohol, more stimulation, more relief... even when you know it's not helping?
In episode 250 of The Alcohol ReThink Podcast, Patrick explores the powerful role dopamine plays in alcohol cravings, habit formation, motivation and behaviour change.
Inspired by a question from one of his coaching clients, "How do you get a rush of dopamine?", Patrick unpacks why the brain is constantly seeking reward, pleasure, relief and stimulation, and how alcohol can become one of the fastest ways to get it.
If you're sober curious, taking a break from alcohol, or looking to stop drinking and understand your relationship with alcohol on a deeper level, this episode will help you make sense of why cravings happen, why the brain keeps wanting more, and how to work with your mind instead of constantly fighting against it.
Patrick explores the neuroscience of dopamine, the connection between alcohol and reward, and why many of the things we turn to for quick relief often leave us wanting more.
He also shares how his own relationship with dopamine has changed since quitting alcohol, moving away from short-term fixes and towards more sustainable sources of enjoyment, motivation and fulfilment.
Awesome things you'll hear in this episode:
• Why dopamine is about more than just seeking pleasure
• How alcohol affects dopamine and the brain's reward system
• Why alcohol cravings can feel so powerful
• The difference between dopamine floods and dopamine trickles
• How habits are formed through reward and repetition
• Why awareness is more powerful than willpower
• Practical ways to find pleasure, motivation and reward without alcohol
• How to use dopamine for you instead of against you
Whether you're looking to quit drinking, reduce your alcohol intake, understand alcohol addiction, or simply learn more about how dopamine influences behaviour, this episode will give you practical insights you can apply immediately.
Because sometimes the question isn't why you want a drink.
It's understanding what you're really seeking underneath it.

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Work with Patrick:
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Connect with Patrick:
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Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
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A lot of guys think the problem is alcohol.
And alcohol absolutely creates problems.
But one of the biggest things that keeps men stuck isn’t always the drinking itself.
It’s the way they think about themselves after.
The self-blame, the sense of helplessness, the 'here we go again' mindset and the feeling that change should be easier by now.
In this episode 249 of the The Alcohol ReThink Podcast, Patrick explores the difference between blame and responsibility, and why learning to take ownership of your recovery without attacking yourself can completely change the way you rethink alcohol.
After revisiting his own 30 Day ReThink email series, one particular message instantly stood out and became the inspiration for this conversation.
Because responsibility isn’t about perfection.
It isn’t about never struggling.
And it definitely isn’t about carrying everything on your own.
It’s about recognising where your power actually is.
Patrick shares his own experience of feeling helpless and stuck in his drinking, why vulnerability and responsibility go hand in hand, and how men unknowingly give their power away to stress, emotions, work, alcohol, and old belief systems.
He also explores why some men avoid responsibility because they don’t believe they can change, while others carry too much responsibility and think they have to do everything alone.
This episode will help you rethink what responsibility really means and how taking ownership of your recovery can help you stop giving your power away.
Questions to reflect on:
Who or what have I been giving all my power to?
What would happen if I took responsibility or ownership of it?
How will taking responsibility help me to stop drinking?
When I’m willing to feel any emotion, how will I show up?

Sign up to The 30-Day Alcohol Reset Method: Transform your relationship with alcohol in 30 days with this FREE email series. Build sober wins and feel proud of yourself along the way.
➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Started Right Away by clicking HERE
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here:
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“I always thought cocaine was going to be in my life.”
For over 20 years, Alex lived in addiction, crime, emotional suppression, and survival mode.
Now, just weeks into recovery, he joins Patrick alongside recovery coach Bash for a raw and honest conversation about what starts to happen when someone begins reconnecting with themselves again.
This episode explores addiction, self-worth, emotional suppression, honesty, recovery, and the small daily changes that begin helping people rebuild their lives.
Together, they discuss:
Why so many men struggle to express emotion
The role self-worth plays in addiction
Why recovery is about more than just “stopping”
Meditation, breathwork, sleep, and emotional regulation
Learning how to feel again after years of numbing
Rebuilding relationships and becoming more present
There are moments in this conversation that are uncomfortable, vulnerable, and deeply human.
But underneath all of it is a powerful conversation about change, responsibility, and the possibility of rebuilding your life no matter where you’re starting from.
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Connect with Patrick:
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠patrickjfox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Want to stop drinking but not ready for coaching? Start Here:
The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the challenge here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/patrickfox⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What happens after the 'f-it' moment?
In episode 247 of the Alcohol ReThink Podcast, Patrick Fox revisits one of the podcast’s earliest and most popular concepts: the 'f*ck it button.'
That moment where stress, emotion, frustration or exhaustion takes over and the brain says:
'F*ck it.'
But this episode goes beyond the decision to drink.
Patrick explores the emotional rebellion behind the 'f*ck it button,' why the brain tries to pull us back into familiar patterns, and how one slip can quickly become an identity if we’re not careful.
Most importantly, he introduces a new concept:
The 'Reset' button.
Not a factory reset.
Not back to square one.
Not starting over.
But learning how to recognise when you’ve drifted off course, understand what happened, and return to the path without spiralling into shame, self-destruction or all-or-nothing thinking.
In this episode:
Why the 'f*ck it button' is often about emotion, relief and rebellion rather than alcohol itself
How the brain convinces you you’ve 'reverted back to type' after a slip
Why the story after drinking is often more damaging than the drink itself
The difference between spiralling and resetting
How to build your own 'reset button' and return to yourself quicker
Why resilience is about course correction, not perfection
This episode is for anyone who has ever felt like one mistake erased all their progress.
Because maybe the goal isn’t never slipping.
Maybe the goal is learning how to get quicker at recovering.
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Connect with Patrick:
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Want to stop drinking but not ready for coaching? Start Here:
The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the challenge here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/patrickfox⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

“I felt like I had all the answers… I just couldn’t quite put them together.”
In episode 246 of The Alcohol ReThink Podcast, Patrick is joined by Paul to talk about what it’s really like trying to stop drinking alcohol when you already understand the problem.
You’ve read the books. Listened to the podcasts. You know alcohol isn’t serving you.
But you’re still stuck.
Paul describes it as having all the pieces of the puzzle… just not knowing how to put them together. 
This conversation breaks down why that happens and what actually helps you move from thinking about change to applying it in real life.
They talk about alcohol habits, daily triggers, self-talk, and why relying on willpower alone keeps men stuck in the same cycle.
You’ll also hear how Paul went from drinking heavily most evenings to building consistency, clarity, and momentum without alcohol.
Including what happened when he slipped… and why it didn’t send him back to square one.
In this episode:
Why it’s hard to stop drinking alcohol even when you know what to do
The “puzzle” feeling and why men get stuck in the drinking cycle
How to break the habit of drinking and start applying what you know
The role of self-talk in changing your relationship with alcohol
How to deal with alcohol cravings and urges in real time
Why one slip doesn’t mean failure when quitting alcohol
What changes physically and mentally when you stop drinking
If you’re trying to quit drinking, cut down alcohol, or understand why you keep going back to it… this episode will help you see what’s been missing.
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Connect with Patrick:
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠patrickjfox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Want to stop drinking but not ready for coaching? Start Here:
The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.
👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the challenge here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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