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5 de 12

Snoonu Founder & CEO, Hamad Mubarak AlHajri: The Vision Behind Qatar's First Billion-Dollar Tech Startup | Podcast #12
There are founders who talk about disruption, and founders who actually change the game. In this episode I sat down with Hamad Mubarak Al Hajri, CEO of Snoonu, the first unicorn from Qatar and one of the fastest profitable tech companies in the region. We talked about ultra apps, AI powered recommendations, loyalty and gamification, and why for him the most valuable currency is not money, it is time. Hamad explains how Snoonu went from a local delivery platform to a Q commerce ultra app, where you can get groceries, medicine, an iPhone, or even laundry picked up and returned in minutes. Behind that, there is a very deliberate engine, AI recommendation systems, personalization and gifting flows that change customer behavior and drive one of the highest conversion rates in the world, around 43 percent on the app. But this is not just a tech story, it is a purpose story. Hamad shares his goal of building the first global tech champion from the Middle East, the way Sony or Alibaba represent their regions, and why he decided to give 15 percent of the company to employees, creating more than 30 new millionaires after a partial exit. For him, the customer matters, but the team comes first. 03:30, AI recommendations and a 43 percent conversion rate, learning from Netflix 05:10, Gifting, behavior change and how to sell high ticket products online 07:00, Time as the most powerful currency and why premium service wins 10:10, Partial exit, 30 employees become millionaires and 15 percent employee ownership 15:00, Profitability in year three and beating better funded competitors 17:30, Gladiators, common vision and yearly strategy sessions in the mountains 20:10, Vision, strategy, execution, metrics, the model behind Snoonu's growth 22:00, Rappi, Latam talent and why GCC is a launchpad for Latin American founders This is a conversation about ultra apps, AI, loyalty, purpose, wealth creation for teams and global ambition coming from a region that is still writing its big tech story. 🎥 Watch the full episode and tell me in the comments, what hit you harder, the vision for ultra apps or the way he treats his team as gladiators and owners of the company #Snoonu #Qatar #Commerce #DigitalTransformation #AI #CustomerExperience #Startup #Entrepreneurship #MiddleEastTech #SantiagoNaranjo
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AWS Head of Business Development, Alice Antoniazzi: Retail, Supply Chain & Leadership | Podcast #11
Everyone is talking about AI in retail. Very few people can separate buzzwords from real value. In this episode I sat down with Alice Antoniazzi, EMEA Head of Retail, Restaurants & Consumer Goods Business Development at AWS, to talk about what actually moves the needle in retail and CPG, and how AI, cloud and supply chain are reshaping the industry in Europe, the Middle East and beyond Alice did not start in tech. She comes from business and P&G, shifted into enterprise transformation at AWS, and even joined the company remotely during Covid, building a pan EMEA role without meeting her team in person for nearly two years. That experience shaped her view on culture, remote work and what technology really did for small and large companies in the crisis. We talk about: Customer obsession vs revenue obsession and how AWS really lives "start from the customer problem" instead of "sell the next tool." Why the backbone of great customer experience is still end to end supply chain visibility, not just front end UX. Where AI actually creates value in retail and consumer goods content generation, smarter search (like Rufus), "buy for me," store operations and post purchase personalization and where a simple solution might work better than an AI project. How AI can radically improve forecasting, inventory, out of stock reduction and waste, impacting both cost and sustainability. The pace of change she left on maternity leave and came back six months later to a world already talking about "agentic AI," and what that means for leaders who need to keep learning. 05:00 Joining AWS fully remote during Covid learning culture without ever entering an office 07:30 Inside AWS culture customer obsession, flat hierarchy and why escalation is encouraged 10:30 Operating across EMEA local teams, different cultures, same retail and CPG challenges 13:00 AI in retail without the buzzwords start with the business problem, not the tool 16:30 Customer experience front to back content, campaigns, Rufus, "buy for me" and in store AI use cases. 20:30 Supply chain as the foundation forecasting, availability, cost efficiency and sustainability 24:00 Career and maternity getting promoted while on leave and returning to a bigger role 28:00 Partner support, organization at home and redefining what "balance" really means 31:10 Final advice curiosity, flexibility and speaking openly about fears and doubts If you work in retail, CPG, ecommerce or tech, or you are building a global career while also wanting a family, this conversation will give you both a clearer view of AI in retail and a very human perspective on leadership, flexibility and balance. 🎥 Watch the full episode and tell me in the comments what resonated more with you Alice's view on AI and supply chain, or her honesty about career and motherhood in tech. #AliceAntoniazzi #AWS #Retail #ConsumerGoods #Restaurants #DigitalTransformation #WomenInTech #Leadership #EMEA #SantiagoNaranjo #VTEX
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Adidas Global VP, Rui Pedro Silva: Mindset, Discipline & Digital Leadership| Podcast #10
Change always starts in the mind long before it shows up in the results. In this episode, I sit down with Rui Pedro Silva, Global VP of Digital & Transformation at Adidas, we explore how real transformation begins with mindset, courage, and discipline, not technology alone. Rui shares how his roots in Portugal shaped his leadership, what sports have taught him about performance, and why the future of digital lies in human behavior, adaptability, and trust. We talk about: How fear and failure can drive innovation when reframed as learning. What sports and Formula 1 teach us about marginal gains and team resilience. The difference between control and readiness and why "pressure is a privilege." How adidas builds digital transformation around people, process and purpose, not buzzwords. Why leadership isn't about being perfect, it's about showing up and trying again. This episode is a masterclass in performance and mindset, from one of the voices shaping the next decade of digital leadership. 🎥 Watch the full conversation and tell me in the comments what part shifted your view on leadership or fear. 00:00 – Intro | From Portugal to adidas: The path to digital leadership 03:00 – Growing up in a humble background and the first lessons from sports 08:40 – Discipline, teamwork and what sports teach about resilience 12:10 – Fear vs Focus: learning to be comfortable with discomfort 16:00 – Circle of control: why leaders must focus on process over outcome 19:45 – Readiness and performance: you can't fake preparation 22:30 – Pressure as a privilege and the difference between average and elite teams 24:00 – Leadership beyond technology, building trust and purpose 26:00 – Final reflection: making the best use of time and people in life and work #adidas #DigitalTransformation #Leadership #Mindset #Innovation #Transformation #SportsLeadership #SantiagoNaranjo
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VP of Sales & Marketing at VTEX: From Strategy to Global Expansion | Podcast #9
Some leaders talk about growth. Others build systems that make it happen. In this conversation with Daniela Jurado, EVP of Sales & Marketing for North America at VTEX, we break down what it really takes to scale in today's retail: unified commerce, customer retention, and operational efficiency that keeps promises and profits intact. Daniela shares her journey from Latin America to EMEA and now the U.S., and what she's learned building teams across cultures and markets. We talk about local presence, trust, and why understanding compliance and customer expectations is key to winning in the U.S. market. We go deep into the real playbook of modern commerce: Unified and composable architectures that launch pilots in weeks, not years. B2B orchestration that replaces manual orders and builds scalability. Delivery promise and last-mile strategies that turn convenience into loyalty. The data behind retention: existing customers spend 67% more, and losing one means fighting to earn three new ones. If you're leading in ecommerce, retail, or digital transformation, this episode gives you a clear roadmap to scale sustainably in 2025 and beyond. 🎥 Watch the full episode and tell me in the comments which part you'll put into action first. #DanielaJurado #Ecommerce #Retail #B2BCommerce #CustomerRetention #Marketplace #DeliveryPromise #Compliance #SantiagoNaranjo #VTEX
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Coppel, Amazon y Dafiti: Datos y Decisiones que Transforman el Futuro del Retail | Podcast #8
Hay conversaciones que te aterrizan y al mismo tiempo te empujan a pensar en grande. En este episodio conversé con Gloria Canales, líder en transformación digital y estrategia omnicanal, hablamos sobre cómo convertir los datos en decisiones reales, construir organizaciones centradas en el cliente, y liderar con intención en medio del cambio constante. Gloria compartió su historia cómo cofundadora de Dafiti, pasando por su MBA en Harvard, hasta ser parte del equipo que lanzó Amazon México y hoy liderar la transformación digital de Coppel; y todas las lecciones que ha aprendido en el camino. Hablamos sobre el poder de los datos, la importancia de tener integridad y priorización en los KPIs, y de cómo usar la tecnología para crear experiencias personalizadas sin cruzar los límites de la privacidad. También exploramos su visión del futuro del retail, la evolución del comercio omnicanal, y cómo las decisiones personales —mentores, relaciones y propósito— son las que terminan marcando la diferencia en la carrera de un líder. Si te interesa el e-commerce, la omnicanalidad, la transformación digital y las decisiones estratégicas que realmente generan impacto, este episodio es para ti. 🎥 Mira el episodio completo y cuéntame en los comentarios qué insight te dejó pensando más. 📲 Y si quieres más conversaciones sobre liderazgo, innovación y tecnología con propósito, suscríbete y sígueme en @santiagonaranjo.ai. #GloriaCanales #Retail #Omnicanalidad #Ecommerce #TransformaciónDigital #KPIs #Liderazgo #AmazonMexico #Coppel #SantiagoNaranjo #LATAMTech #Innovación
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