Retail Gets Real

Retail stores remain powerful spaces for storytelling, connection and cultural relevance. José Raul Padron, design lead for the Hershey Experience at The Hershey Company, joins this episode of Retail Gets Real to share how thoughtful retail design transforms everyday shopping into memorable experiences. From immersive brand homes to viral product moments, he says physical retail continues to evolve in a digital-first world.
(00:00:00) From chocolate legacy to retail design leadership
(00:06:04) Why physical retail still matters in a digital world
(00:11:17) Building immersive retail moments that capture culture
(00:14:07) Where creative inspiration for retail design comes from
(00:16:31) Inside the Hershey’s creative hub in Pennsylvania
(00:17:49) Career advice for the next generation of retail creatives

The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com

Related:
• 394: Halloween trends: What’s driving record spending
• 367: How Kraft Heinz deploys omnichannel strategies across emerging global markets

Leadership in retail today requires balancing innovation, culture and purpose. Mary Beth Laughton, president and CEO of REI Co-op, joins this episode of Retail Gets Real to share lessons from a career spanning some of the most influential brands in retail and explain how she is guiding REI into its next chapter. She discusses her career journey, the role of mentorship and how the co-op is evolving its strategy while staying rooted in its mission and values.
(00:00:00) From consulting to leading iconic retail brands
(00:05:51) Leveraging REI’s unique strengths for growth
(00:07:37) Navigating culture at an 87-year-old retailer
(00:09:25) REI’s strategy for the next chapter of growth
(00:11:09) Turning strategy into action at REI
(00:15:37) Leading retail in the age of AI
(00:18:23) Keeping purpose at the center of the business
(00:20:31) Building a culture that embraces change
(00:24:01) The evolving future of retail
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com

Related:
• 392: How Warby Parker is redefining retail and customer experience
• 380: How Vera Bradley transformed a legacy brand

At a time when retail is being reshaped by technology, generational shifts and changing expectations around authenticity, understanding the consumer has never been more critical. Jennifer Yue, senior vice president of strategy and consumer insights at Coach and Tapestry, joins this episode of Retail Gets Real to share how deep listening and human-centered insight are driving growth at one of the world’s most iconic luxury brands.
(00:00:00) From investment banking to consumer insight leadership
(00:04:26) Why growth starts with the people who are not buying
(00:08:40) Turning human insight into a competitive advantage
(00:15:02) Why physical retail is becoming more important again
(00:17:28) What keeps a long retail career exciting
(00:19:22) The future of retail is both digital and deeply human
(00:21:02) Why curiosity is a leadership advantage in retail

The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com

Related:
• 378: How Coach captivates consumers with visual storytelling
• 401: How Old Navy is building opportunity at scale
• 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities

As retail continues to evolve at the intersection of technology and human connection, Jason Johnson, CIO of Sweetwater Sound, offers a compelling perspective on what it means to lead with both innovation and heart. On this episode of “Retail Gets Real,” Johnson discusses how Sweetwater has grown into one of the most distinctive retailers in the industry by treating technology not as a back-office function, but as a core driver of growth — especially with its team of more than 700 commissioned sales engineers building off the founder’s core mission of deeply personal service
(00:00:00) Inside Sweetwater’s rock ‘n’ roll retail model
(00:04:46) From Navy service to CIO leadership
(00:11:10) Innovating at scale with AI and education
(00:16:30) Bringing the in-store experience online
(00:19:40) Leading with radical transparency and trust
(00:23:12) Building a culture where people truly thrive
(00:26:34) The future of retail in an AI-powered world

The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:
• Visit sweetwater.com
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com

Related:
• 392: How Warby Parker is redefining retail and customer experience
• 364: How BJ’s Wholesale Club leverages AI to serve its customers

Technology is reshaping the in-store experience, and Jake Neiman is helping retailers bring digital innovation into the physical world. The co-founder and CEO of BIG Digital joins Retail Gets Real to discuss how immersive kiosks, smart merchandising solutions, AI-powered interfaces and next-generation ePaper displays are transforming how customers engage with brands inside stores.
(00:00:00) Powering live events with interactive kiosks
(00:04:38) Building BIG Digital during a global shutdown
(00:07:04) Bringing immersive technology onto the sales floor
(00:11:26) What limits retailers from adopting new tech
(00:12:56) What’s next for digital retail innovation
(00:17:34) The future of retail belongs to immersive experiences
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, the NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com

Related:
• 399: Inside Retail’s Big Show: Innovation, AI and what’s coming next
• 392: How Warby Parker is redefining retail and customer experience