Send us a textWe are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame! Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so much fun and really enlightening. You can find it here: Ridiculous-podcast.com We hope you enjoy the show and look forward to hearing from you for new ideas for the show and who you want to hear interviewed in the future. You can reach Tim and Kurt on Linked In and check out their websites: Lanterngroup.com behavioralgrooves.combehaviorshift.shop
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33. Casey Hughes, Adapt Sciences
Send us a textCasey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street! Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease. Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design of numerous health apps, coaching programs, and large-scale behaviour change interventions at leading organisations such as Stanford, Apple, and Anthem, inc. Most recently, Casey led the design of a neuroscience-based habit formation app as SVP of Behavioural Science at Fresh Tri, inc. Casey’s work has helped hundreds of thousands of people enhance their mental wellbeing, achieve sustainable weight loss, and reverse chronic illness. This is an action-packed conversation where Casey makes some brilliant points and brings them to life with great examples too… We cover: Adaptive interventions and the role of AI and technology in behaviour changeDesigning for failure instead of successWhy we should all have a toolbox of behaviour change modelsThe importance of sociology in behaviour changeWhy ego needs to be left aside in place of humility, in behavioural science…And a bit of chat about Steve Jobs! This podcast is delivered as ever on behalf of the BSPHN (Behavioural Science in Public Health Network), hosted with my colleage and friend Dr Tiago Moutela.
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32. Rory Sutherland, Ogilvy UK
Send us a textTheories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creative director in 2001, from 2008 to 2012 he served as president of the institute of practitioners in advertising. In 2012 Rory founded the behavioural science practice within the Ogilvy group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics rather than shape customers desires through conventional advertising. In his book, Alchemy, the power of ideas that don’t make sense, Rory argues that marketing ideas are built around a core that is profoundly irrational. Just a few of the vast array of themes from Rory’s incredible mind include:Why Jesus was a master of loss aversion.How irrational stories drive rational behaviourThe importance of anecdotal informationThe real reasons we make the decisions we doWhy we should stop asking the customerHow to make waiting lists a positiveWhy a meeting with no agenda is good sometimesWhy most inventors are really marketersWhy metrics are a distraction Thanks as ever to my co-host Dr Tiago Moutela, and as ever to our partners the Behavioural Science in Public Health Network (BSPHN).
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31. Leigh Caldwell, Founder of the Irrational Agency
Send us a textA cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodologiesWhy the story you tell and meaning you create impacts product value`The importance of bringing creativity into research and insightSystem three thinking and helping people to “time travel”Listen on whatever platform you choose: 👉 SPOTIFY: https://lnkd.in/dEZjzdg 👉 GOOGLE: https://lnkd.in/e-E27yXc 👉 APPLE: https://lnkd.in/dTGB2Ge 👉 BUZZSPROUT: https://lnkd.in/eagdzh6a As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/
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30. Stu King, CEO & Head of Distraction at BeeZee Bodies
Send us a textThis time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies. In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Hertfordshire. Stu shares his journey; from first creating physical activity interventions funded by Sport England, to his time commissioning in Bedford Borough Council, as a Senior Scientist at Public Health England, and finally stepping into BeeZee Bodies full-time as CEO & Head of Distraction, in 2015. The panel dig into some of his key areas of interest including: 💡 Why re-defining relationships with failure is essential for innovation🤝 The keys to healthy commissioner / provider partnerships🎓 The challenges of embedding academic rigour into the real world✨ Why courage and bravery are the key to progress in public health As ever, Stu is open and honest about not knowing it all, about being obsessed with asking “so what” and “why” and talks candidly about successes and failures in equal measure. This podcast is hosted in partnership with the Behavioural Science in Public Health Network (BSPHN).
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives. We have episodes featuring: - Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK - Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA - Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK - Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK - Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK - Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK - Wendy Wills - University of Hertfordshire- Kim Roberts - HENRY We have some great guests in the pipeline from across industry, public health and academia and from across the world, including: - Samuel Salzer - Habits Weekly, Sweden - Tim Chadborn - PHE Behavioural Insights Team Subscribe now!
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