PodcastsCine y TelevisiónContent That Moves - The Brand Storytelling Podcast

Content That Moves - The Brand Storytelling Podcast

Credo Nonfiction & Brand Storytelling
Content That Moves - The Brand Storytelling Podcast
Último episodio

40 episodios

  • Content That Moves - The Brand Storytelling Podcast

    Ep 40: Inside Delta’s Leap into Long-Form Storytelling

    04/11/2025 | 30 min

    Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th anniversary of D-Day. They unpack the bold leap into long-form storytelling, the creative hurdles along the way, an unexpected collaboration with Hans Zimmer, and how the film is catalyzing Delta’s broader push into branded entertainment.

  • Content That Moves - The Brand Storytelling Podcast

    Ep 39: How Southwest Airlines Turns Brand Values into Stories

    17/12/2024 | 18 min

    Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.

  • Content That Moves - The Brand Storytelling Podcast

    Ep 38: Character is King for Brand Films

    11/12/2024 | 30 min

    Michael Sternoff, Principal Creative Director at Amazon’s Project Kuiper does a deep dive into the art of authentic brand storytelling. He discusses the hero’s journey, the power of spotlighting real people over celebrities, and how brands can take a supporting role in stories that resonate.

  • Content That Moves - The Brand Storytelling Podcast

    Ep 37: The LA Times’ Strategy for Impactful Branded Content

    12/11/2024 | 27 min

    Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.

  • Content That Moves - The Brand Storytelling Podcast

    Ep 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling

    02/11/2024 | 41 min

    Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has elevated their brand while fostering deeper audience connections with their customers. It’s a lesson in how other brands can achieve social good and business success through collaboration in creative storytelling.

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Acerca de Content That Moves - The Brand Storytelling Podcast

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.
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