Build To Succeed: Digital Experience Design & Product Development; Flutter, AI & Tech Leadership

On today’s episode, we’re joined by Kody Peterson, whose previous roles include work on large-scale systems at Walt Disney Company, leadership at multiple startups, and mobile product development in the golf technology space. He is currently Director of Software Engineering for Digital Studio at Foresight Sports, where he leads teams building high-performance software experiences for athletes and coaches. Kody discusses engineering leadership, cross-platform development, and pushing the boundaries of 3D and data-driven visualization. We also explore how Kody blends hardware, software, and user experience to create precise, intuitive tools for golfers; why Flutter became foundational to their mobile strategy; and how Kody’s team brought fully interactive 3D models into their app. Key Takeaways:

00:00 Introduction.
02:48 Kody entered tech through an education job, learning large-scale systems.
10:36 Foresight tracks ball and clubhead data, visualizing it to support learning.
16:20 The team shifts from React Native to Flutter for better performance and control.
23:00 React Native provides easier hiring, since many engineers transition easily.
27:20 Add-to-app complexities slow development versus starting in Flutter.
35:52 Club View introduces 3D perspectives, letting golfers see exact impact points.
41:32 The team plans to open-source their messaging layer for multi-layered systems.
49:31 A personal motto of ownership guides decisions in leadership and daily life.

Resources Mentioned:

Kody Peterson
https://www.linkedin.com/in/kodyp/

Foresight Sports | LinkedIn
https://www.linkedin.com/company/foresight-sports/

Foresight Sports | Website
https://www.foresightsports.com/

Babylon.js
https://www.babylonjs.com/

Pigeon
https://pub.dev/packages/pigeon

Unity
https://unity.com/

GraphQL
https://graphql.org/

Apache Cordova
https://cordova.apache.org/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

#Apps #Flutter #AppDevelopment

On this episode, we’re joined by Phil Rabin, whose previous roles include Senior Engineering positions at Uber, where he spent a decade scaling one of the most demanding mobile organizations in the world. He is currently Director of Engineering, Mobile, at SoFi. Phil discusses what it takes to lead one of the largest Flutter engineering teams in production, and how to scale systems and people. Key Takeaways:

00:00 Introduction.
01:29 Phil began coding at 15 and later built early digital products at CBC.
05:08 How Uber optimized every step to make the ride experience as fast as possible.
10:16 A mobile-first growth story and super-app vision made SoFi the right fit.
14:07 Flutter removed the heavy burden of maintaining two separate native apps.
16:53 Scaling requires strong documentation because teams constantly change.
19:34 A “WikiLink only” rule keeps documentation clear and consistent.
21:09 Success depends more on aligned, energized teams than on writing code.
30:51 Early Uber faced similar single-package bottlenecks as SoFi during scaling.
34:23 Radical candor shapes Phil’s leadership.
40:00 Treating people right and aligning work keeps teams motivated.

Resources Mentioned:

Phil Rabin
https://www.linkedin.com/in/philrabin/

SoFi | LinkedIn
https://www.linkedin.com/company/sofi/

SoFi | Website
https://www.sofi.com/

Uber
https://www.linkedin.com/company/uber-com/

Flutter
https://flutter.dev/?utm_source=google&utm_medium=cpc&utm_campaign=brand_sem&utm_content=apac_apac&gclsrc=aw.ds&gad_source=1&gad_campaignid=13034410756&gbraid=0AAAAAC-INI-HvW1FDhVdOE90Fr6EDxlE9&gclid=Cj0KCQjwsPzHBhDCARIsALlWNG33kVJX7pktZ7oJ4A81eOLAhlAjSB7ubDhhcsAQeZlRJZef5nmDJMEaAgF6EALw_wcB

Cursor
https://cursor.com/

Claude
https://claude.ai/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

#Apps #Flutter #AppDevelopment

On this episode, we’re joined by Martin Remmelgas, whose previous roles include Industrial Placement in Singapore and Consultant at Ernst & Young. He is currently CEO at Codemagic, a company deeply embedded in the Flutter ecosystem. Martin discusses his journey from chemistry to technology, how Codemagic became a key player in the Flutter community, and what it takes to scale developer tools from startups to enterprise-level adoption.
Key Takeaways:

00:00 Introduction.
02:01 Martin shifts from chemistry to tech for its speed and ease.
06:00 Codemagic started as an internal DevOps project at Nevercode.
11:34 Turning to the Flutter community becomes the key to growing Codemagic.
15:06 Early community work evolves into measurable marketing ROI.
18:50 Community feedback drives Codemagic to clarify pricing and build trust.
21:33 Conference ROI is clear, but real value comes from community ties.
26:34 SOC 2 certification boosts Codemagic’s enterprise credibility.
30:09 Codemagic’s new feature simplifies app testing and collaboration.
34:21 Flutter’s small team powers vast developer opportunities.
38:59 Competition drives Codemagic to keep innovating.

Resources Mentioned:

Martin Remmelgas
https://www.linkedin.com/in/martin-remmelgas-ab436580/

Codemagic | LinkedIn
https://www.linkedin.com/company/nevercodehq/

Codemagic | Website
https://codemagic.io/start/

Flutter
https://flutter.dev/?utm_source=google&utm_medium=cpc&utm_campaign=brand_sem&utm_content=apac_apac&gclsrc=aw.ds&gad_source=1&gad_campaignid=13034410756&gbraid=0AAAAAC-INI-HvW1FDhVdOE90Fr6EDxlE9&gclid=Cj0KCQjwsPzHBhDCARIsALlWNG33kVJX7pktZ7oJ4A81eOLAhlAjSB7ubDhhcsAQeZlRJZef5nmDJMEaAgF6EALw_wcB

Google
https://www.google.com/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

#Apps #Flutter #AppDevelopment

On this episode, we sit down with Frank van Puffelen — more commonly known as puf — an industry veteran, ex-Googler (2015-2024), and one of the most influential voices in the Firebase and Flutter communities. He shares his journey from software engineering to developer advocacy, offering insights into the changing role of developer relations, the rise of low-code tools, and the impact of AI on how software is built.

Key Takeaways:

00:00 Introduction.
01:39 Frank (puf) started coding in the eight-bit era.
10:06 Joining Firebase after the acquisition, shifting from user to team member.
15:57 Public speaking brings self-doubt, but you turn mistakes into learning.
20:18 Engineers have the knowledge — they just need help shaping it into a story.
24:57 Involving the audience in spotting typos keeps demos engaging.
29:10 Testing explanations on non-technical audiences ensures clarity.
35:00 LLMs are tools — like a new hammer — built to enhance what’s possible.
40:13 Non-traditional developers validate AI output by adding tests.
45:49 Publicly available information is easily summarized by LLMs.
51:38 Developers are moving questions to Reddit, reducing Stack Overflow use.

Resources Mentioned:

Frank van Puffelen
https://www.linkedin.com/in/puf/

FlutterFlow | Website
https://www.flutterflow.io/

Firebase
https://firebase.google.com/?gclsrc=aw.ds&gad_source=1&gad_campaignid=20100026061&gbraid=0AAAAADpUDOhNkT8PV8wHhX-Tew2P8V7Wd&gclid=CjwKCAjwxfjGBhAUEiwAKWPwDhbDXDAsnr5KC0Bqu2xnZqG9PsJovQ2f1D56dSzrcDfF2NVhUjk5YRoCKjMQAvD_BwE

Stack Overflow
https://stackoverflow.com/

Google I/O
https://io.google/2025/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

#Apps #Flutter #AppDevelopment

On today’s episode, we’re joined by Michael Harker, whose previous roles include Director of Product Management at Comcast and Director of Corporate and Business Development at SAP. He is currently Vice President of Product Management at Ritchie Bros., the world’s largest marketplace for used commercial equipment. Michael discusses product leadership, customer empathy, and driving digital transformation in a 70-year-old company. Michael also unpacks his journey from startups to enterprise roles and highlights the nuances of serving a diverse customer base ranging from farmers with flip phones to global financial institutions.

Key Takeaways:

00:00 Introduction.
01:19 Ironman shows how consistency and small steps drive progress.
09:11 A customer-first culture builds loyalty but challenges standardization.
15:31 Framing tech debt as customer problems makes change actionable.
20:50 The North Star was speed — rebuild fast and avoid delays.
24:58 Building digital products is tough when customers lack email or internet.
30:28 Strong partners adapt products to meet needs, easing our roadmap.
35:40 Clear principles and communication make alignment easier.
41:02 Small changes can create a big impact in transforming companies.

Resources Mentioned:

Michael Harker
https://www.linkedin.com/in/mharker/

Comcast | LinkedIn
https://www.linkedin.com/company/comcast/

Comcast | Website
https://corporate.comcast.com/

SAP | LinkedIn
https://www.linkedin.com/company/sap/

SAP | Website
https://www.sap.com/index.html

Ritchie Bros.| Website
https://www.rbauction.com/

Ritchie Bros. | LinkedIn
https://www.linkedin.com/company/ritchie-bros/

ChatGPT
https://chatgpt.com/

Claude
https://claude.ai/login?returnTo=%2F%3F

Figma
https://www.figma.com/

Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/

#Apps #Flutter #AppDevelopment