Build To Succeed: Digital Experience Design & Product Development; Flutter, AI & Tech Leadership

• Landon Robinson, Etsy — From Platform Silos to Product Unity: A New Era of App Development

  On this episode, we’re joined by Landon Robinson, previously Senior Software Engineer at Superformula, and Mobile Lead at SteadyIQ. He is currently Staff Engineer at Etsy, where he leads platform work on the Etsy Seller app. With over 20 years in the industry, Landon brings deep experience in web, Android, iOS, and Flutter development. He shares how Etsy’s mobile team adopted Flutter to build a more efficient and scalable seller experience.Landon walks us through the team’s unique “away team” model, how strong architecture supports cross-functional collaboration, and why focusing on business impact is essential for engineering leaders.Key Takeaways:(00:46) Landon’s transition from native mobile to Flutter development.(05:10) Etsy Seller app evolved from shared native code to standalone Flutter.(10:27) Strong engineers and solid docs keep the Flutter team effective and stable.(14:58) Etsy’s “away team” model lets product teams build features directly.(21:37) Etsy organizes teams by feature, enabling web and mobile builds.(25:36) Flutter enabled faster, easier delivery of a feature-rich seller app.(34:15) Don’t chase shiny tech, focus on solving real business problems. (36:31) Understand the business early — it’s key to long-term growth as an engineer.Resources Mentioned:Landon Robinsonhttps://www.linkedin.com/in/landon-robinson-3b2a402/Superformulahttps://www.linkedin.com/company/superformula/SteadyIQhttps://www.linkedin.com/company/steadyiq-total-income-verification/Etsy | Websitehttps://www.etsy.com/Flutterhttps://flutter.devVery Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/#Apps #Flutter #AppDevelopment

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• Pierre Benz, Headspace — Merging Culture, Codebases, and Care With Purpose

  Pierre Benz, Engineering Manager at Headspace, brings a unique blend of experience in mobile development, agency work, and mental health tech. Before joining Headspace, he held roles at design agency AKQA and in multiple startups spanning IoT and consumer apps. He began his career focused on game development and human-computer interaction at the University of Cape Town, blending technical depth with a keen interest in user psychology.In this episode, Pierre shares how his team at Headspace transitioned from fragmented native codebases to a unified Flutter architecture. He details the cultural, technical, and organizational hurdles of managing a high-stakes migration, balancing performance, feature parity, and developer sentiment. Pierre also reflects on parenting, leadership, and what it means to ship value fast when people’s mental well-being is on the line.Key Takeaways:(03:33) Early agency and startup work shaped Pierre’s engineering values.(04:10) Headspace’s merger sparked major architectural challenges.(16:00) Two legacy apps were integrated under intense deadlines.(21:00) Flutter helped achieve cross-platform feature parity.(26:27) Engineers were given time to upskill, but not all stayed.(33:57) Flutter UI quality exceeded expectations, even for designers.(40:23) A centralized migration team sped up execution.(48:00) Trust, failure, and growth as leadership pillars.Resources Mentioned:Pierre Benzhttps://www.linkedin.com/in/pierrebenz/Headspace | LinkedInhttps://www.linkedin.com/company/headspace-meditation-limited/Headspace | Websitehttps://www.headspace.comFlutterhttps://flutter.devVery Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/ #Apps #Flutter #AppDevelopment

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• David Goldman, Celesta Capital — Investing in Deep Tech That Shapes the Future

  On today’s episode, we’re joined by David Goldman, whose career journey includes roles in investment banking and diversified investing before becoming a Partner at Celesta Capital. David shares insights into deep tech investing, the realities of venture capital, and strategies for navigating technological change in dynamic markets. He also reflects on the role of conviction in startups, the evolving impact of AI, and the traits he sees in successful founders and companies.Key Takeaways:(03:16) Celesta Capital’s focus on early-stage deep tech companies with differentiated technology.(05:04) Technology VC ranges from quick, high-volume investing to deep, conviction-based partnerships.(10:01) Venture capital requires long-term commitments, unlike the quick moves of public market investing.(17:40) Improving productivity in health care, housing and education can make these essentials more accessible and affordable.(23:03) Most AI investment today focuses on foundation models and infrastructure.(30:27) Companies should anchor decisions in their core value to customers before reacting to external changes.(34:54) Startups benefit from being small, enabling tighter collaboration across teams.(41:27) Deep tech investments often require years of R&D before reaching the market.Resources Mentioned:David Goldmanhttps://www.linkedin.com/in/david-goldman-a72895a5/Celesta Capital | LinkedInhttps://www.linkedin.com/company/celestacapital/Celesta Capital | Websitehttps://www.celesta.vc/Mech robots of Dexterityhttps://www.dexterity.ai/OpenAIhttps://openai.com/Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/ #Apps #Flutter #AppDevelopment

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  46:51
• Brian Abston, The Wendy’s Company — Redefining QSR Tech With Quality at the Core

  Brian Abston, Senior Director of Digital Technology at The Wendy’s Company, brings over two decades of experience in software development, platform architecture and IT leadership. Before joining Wendy’s, he spent four years as IT Director and Platform Architect at SONIC Drive-In, leading digital initiatives in QSR. His background includes roles as a Java Developer at MSCI Inc. and Power Costs, Inc., where he honed his expertise in scalable software solutions and enterprise technology.In this episode, Brian shares how he led the mobile transformation of Wendy’s, replacing fragmented native apps with a unified Flutter-based platform. He discusses the importance of automation, feature flagging and staggered rollouts in ensuring fast, reliable updates for millions of customers. He also explains how engineering decisions can drive business success, particularly in high-demand moments like March Madness promotions.Key Takeaways:(03:43) Custom-built technology supports QSR’s mobile, web and e-commerce platforms.(08:08) Why maintaining separate native apps became unsustainable.(11:23) Flutter delivered features twice as fast as native development.(15:35) Product decisions flow from marketing to engineering for implementation.(21:40) A centralized design system ensures consistency across all UI components.(24:01) A critical integration deadline forced a fast technology transition.(25:39) Managing web, iOS and Android separately created inconsistencies.(27:54) How to run big digital promotion events with real-time app updates.(31:52) A unified codebase doubled productivity without increasing team size.(35:05) Transitioning 40 million users required careful planning.(39:56) Software engineering remains an art, requiring human creativity.(41:29) AI’s limitations stem from vague human requirements.Resources Mentioned:Brian Abstonhttps://www.linkedin.com/in/brianpabston/The Wendy’s Company | LinkedInhttps://www.linkedin.com/company/wendys-international/The Wendy’s Company | Websitehttps://www.wendys.comLaunch Darklyhttps://launchdarkly.comVery Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/.#Apps #Flutter #AppDevelopment

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  44:20
• Michael Gyarmathy, PGA of America — How Customer Obsession Drives Better Software

  Michael Gyarmathy, Staff Software Engineer at PGA of America, brings a wealth of experience in full-stack development, cloud-native technologies and DevOps. At PGA of America, Michael leads engineering efforts to enhance the golf experience through digital products like PGA Coach, which helps golf professionals streamline their businesses.In this episode, Michael shares how customer obsession, iterative development and engineering culture drive innovation at PGA of America. He also discusses how Flutter enables scalable app development, how his consulting background shaped his product mindset and why self-immersion in the customer journey is key to building great software.Key Takeaways:(02:06) Software engineering is a craft that evolves.(04:05) Consulting builds a strong foundation, but ownership fuels growth.(09:07) Digital tools can streamline operations for service professionals.(11:34) Personal experience with a product’s domain improves development.(15:30) Embedding products into business programs drives adoption.(17:35) The product triad (PM, designer, engineer) guides development.(24:06) Understanding the customer journey leads to better product decisions.(28:24) Technology can enhance remote learning and coaching experiences.(31:42) Modular architectures support scalability and multiple teams.(38:43) Enabling professionals to work efficiently creates lasting impact.Resources Mentioned:Michael Gyarmathyhttps://www.linkedin.com/in/michael-gyarmathy-87ba3364/PGA of America LinkedInhttps://www.linkedin.com/company/pga-of-america/PGA of America Websitehttps://www.pga.com/Michael Gyarmathy on Xhttps://x.com/mgyarmathy_PGA Coachhttps://pga.coach/Find a Golf Coach Near Youhttps://www.pga.com/coachVery Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/ #Apps #Flutter #AppDevelopment

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