It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores. But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge. Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech. Support us by supporting our sponsors! Fiverr - Check out and you’ll get 10% off your first order when you use code BW.
The North Face vs Patagonia - Zen and the Art of Business | 4
It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created. Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain. But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions. Support us by supporting our sponsors! ZipRecruiter -
The North Face vs Patagonia - Patagucci | 3
It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd. Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines. But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for. Support us by supporting our sponsors! NetSuite - Schedule your FREE Product Tour RIGHT NOW - and receive your FREE guide – “Six ways to run a MORE PROFITABLE Business” at at
The North Face vs Patagonia - Blazing Trails | 2
It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too. But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia. Support us by supporting our sponsors! Extra Hop - Check out the full product demo, customer success stories, and more at .
The North Face vs Patagonia - Dirtbags | 1
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry. The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness. Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too. Support us by supporting our sponsors! Betterment - Give your money a new home with Betterment—peace of mind included. Download the Betterment app today.