The Live Music Industry Podcast

• #24 – Forging an Iconic Indie Promoter, Booking 600 Shows a Year, and Managing Incredible Clubs and Festivals like Mohawk and Levitation – Graham Williams, Founder and CEO of Resound Presents

  (Chapters below intro)In this episode, we sit down with Graham Williams, founder of Resound Presents — the legendary indie promoter behind over 600 shows a year across Austin, San Antonio, and Dallas. We dive into the macroeconomics of the live music industry, surviving today’s challenging business environment, and the pros and cons of having a massive venue like The Moody Center in town.Graham shares what makes Resound’s brand stand out and reflects on how booking in Austin has evolved over the last 30 years. We explore his festival era, from Fun Fun Fun Fest through Sound on Sound, including magical moments, clashes with corporate culture, and the hard lessons learned organizing festivals through unpredictable weather and city bureaucracy.We also talk about the risk involved in booking shows and the innovative solution Prism launched called Insights, which is now helping promoters save tens of thousands of dollars every month.Finally, Graham answers a series of fastball questions covering the art of building an iconic indie brand, fostering a melting pot of genres, sustaining success for three decades, putting on shows at haunted western towns and laser tag arenas, staying connected to new bands, and a nod to the classic comedy Blazing Saddles.(00:11) The story of Resound Presents, a legendary indie promoter that books over 600 shows a year in Austin, San Antonio, and other Central Texas markets(10:51) Macroeconomics of the industry, surviving the current business environment, and dealing with competition — the pros and cons of having a massive venue like The Moody Center in town(21:41) What makes Resound’s brand special, and how booking in Austin has evolved over the last 30 years(36:56) Graham’s festival era, from Fun Fun Fun Fest through Sound on Sound — reflecting on magical moments, clashes with corporate culture, challenges managing the city parks department, inclement weather, and other hard lessons in organizing festivals(59:38) Reflecting on the risk of booking shows, and the innovative solution Prism launched called Insights, which is helping promoters save tens of thousands of dollars monthly on offers(01:12:53) Fastball questions: what goes into curating an iconic indie brand, the melting pot of genres covered by Resound, keys to success after 30 years of putting on concerts, building a scene by hosting shows at haunted western towns and laser tag arenas, keeping up with new bands, and a nod to Blazing SaddlesPlease share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠More on ⁠ResoundMore on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Banana Bread - Layton.rx⁠⁠ (Prism engineer!)

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• #23 – The Pinhook Founding Story: Durham’s Thriving 200‑Cap Queer‑Owned, Community‑Centered Club

  In this conversation, Kym (the venue owner) walks us through Pinhook’s 16‑year journey from start‑up to beloved cultural anchor in downtown Durham, NC. They open by explaining how Prism’s booking and settlement tools have tightened operations enough for a small, 200‑capacity room to pay fair wages—including their own—without sacrificing the club’s community‑first ethos.Kym then rewinds to Pinhook’s 2008 founding, sharing how a queer‑owned, radically inclusive space was forged to welcome every walk of life while amplifying Durham’s DIY music roots. They dive into the economics of surviving (and thriving) as a micro‑venue: offsetting inflation and shifting drinking habits with inventive revenue streams—non‑alcoholic options, staggered early and late shows, and relentless programming creativity.Mid‑episode, we hear the dramatic story of Pinhook’s brush with closure and the grassroots campaign (boosted by hometown heroes Sylvan Esso) that kept its doors open. Kym pulls back the curtain on the hard math of a 200‑cap business, stressing why community goodwill and eventually owning the building “dirt” matter as much as bar sales.We wrap with a round of fastballs: their playbook for sustaining a tiny venue over decades, hopes for a fairer, more inclusive music ecosystem, and practical advice for fellow operators—chief among them, “Control your real estate, stay agile, and stay true to the people you serve.(00:20) - Kym reflecting on how helpful Prism is to their 200 capacity community venue and pay them and their employees more(3:24) - Kym’s story and the founding of Pinhook, a queer owned and ran club in Durham NC, and their unique ethos to truly embody inclusion while creating a safe space for everyone(13:26) – the shifting landscape of drinking preferences, inflation and Kym’s success offering NAs, doing early shows & late night shows, and overall how Kym gets creative to make their venue work(22:33) – The economics of making a 200 cap community centric club work, staying in business for 16 years + the heroic story of Kym and the community saving Pinhook early on–in part thanks to incredible local bands like Sylvan Esso (32:07) – Fastballs: how do you make a 200 cap sustain for 16 years, the importance of owning the dirt under your venue, hopes for the music industry for the futurePlease share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠More on The PinhookMore on⁠⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠⁠⁠ ⁠Banana Bread - Layton.rx⁠ (Prism engineer!)

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• #22 | The Otherworldly Evolution of Brooklyn Mirage / Learning from Electric Zoo’s Failures – Josh Wyatt, CEO of Avant Gardner

  Avant Gardner, home of The Brooklyn Mirage, is truly one of the most spectacular venues in the world, and the innovation isn’t done yet. In this episode, we dive deep into the wild transformation Brooklyn Mirage is undergoing—possibly on the level of an East Coast Sphere (while still being its own thing). The new CEO joins my podcast to share plans for the future and to reflect on some harrowing mistakes made at the last Electric Zoo festival. I loved Josh’s approach: take feedback head-on, make peace, commit to changes, follow through, and keep going.(00:17) – Josh reflects on his first season as CEO of Avant Gardner and Brooklyn Mirage, and on the background that led him to this incredible opportunity(04:18) – A breakdown of the executive team, the origin story, and the vision behind one of the most otherworldly music venues in Brooklyn(13:35) – Pushing the boundaries of what a venue can be: the grand vision of the new Brooklyn Mirage, potentially the “Sphere of the East Coast” or something totally unique—kicking off with two sold-out Sara Landry shows(23:57) – Learning from failures and facing criticism and bad press head-on: what happened with Electric Zoo, reaching a settlement with vendors and fans, and how the company plans to rebuild for the future.(39:30) – Fastball questions: the staffing required to run Avant Gardner and Brooklyn Mirage, the software tools used to ensure smooth operations, acquiring Made Events, and the ultimate goal of becoming the most innovative, forward-thinking live electronic venue in the United States.Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠More on ⁠Avant Gardner & Brooklyn MirageMore on⁠⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠⁠⁠ Banana Bread - Layton.rx (Prism engineer!)

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• #21 - TikToK is banned! Or is it? Sense making the madness with Joseph Perla, Founder of Turntable.fm and Hangout.fm

  TikTok (and social media as a whole) has transformed the music industry, perhaps on the same level as the evolution of digital streaming—from enabling once-unrecognized artists like Chappell Roan to build massive online followings & successful careers overnight, to revolutionizing the way we market and promote live concerts and record releases. The industry has arguably changed for the better thanks to these tools, but the plot thickens with TikTok—perhaps the stickiest of all social media platforms, which also happens to be fully owned and operated by a Chinese company.Is TikTok a massive psyop for the CCP to gather security intel? The greatest propaganda tool ever invented (broadcasting straight into the minds of hundreds of millions of Americans)? Or is it simply a fun place to share videos? These questions have drawn the attention of everyone from presidents and executives of the world’s largest companies, to the Supreme Court—all weighing in on what should happen.Through this conversation, Joseph Perla helps us make sense of what’s happening and shares his vision for the second coming of Turntable.fm, called Hangout.fm. Hangout.fm is an exciting new social media platform that relies on HI (Human Intelligence) instead of AI, enabling friends to connect and share music in a fresh, engaging way. I was a user of Turntable.fm back in 2011 and loved the platform—I remember when record labels effectively shut it down. Now, Joseph has partnered with those same labels to refresh the service with a modern take.All this and more in the latest episode.(00:15) – The scoop: Is TikTok banned? Did Congress make it illegal? How are Trump’s policies playing into this? Can people still use it now? Will it be sold?(7:25) – Is the TikTok ban beyond Trump? What does the letter of the law say? Could Apple and Google be fined for new downloads of TikTok?(11:22) – What is the secret sauce of the TikTok algorithm? Will they ever sell it?(16:44) – The role Meta’s lobbyists and other tech giants have played in the TikTok ban.(19:05) – Unpacking the theory that TikTok is a security issue for the U.S.(31:45) – The argument that allowing TikTok is part of operating in the free world.(37:47) – How this impacts the music industry, Joseph’s solution with Hangout, and the distinction between HI and AI (Human Intelligence vs. Artificial Intelligence).(38:50) – The evolution of Turntable.fm, how it was shut down by record labels, and how that eventually led to the launch of Hangout in a post-Spotify era. Plus, the overall evolution of the industry, from cassettes to digital MP3s to VR and AR.(51:50) – A new solution for using social media to market live showsPlease share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠Join us in Prism's ⁠Hangout⁠ More on HangoutMore on⁠⁠⁠⁠⁠⁠ Prism⁠⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠⁠Papooz - The Garde⁠⁠⁠⁠

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• #20 | Aly Gomaa (Resound, Levitation, Psych Fest) - Producing the coolest psych rock festivals on Earth + lineup drop + innovative new format for Levitation and more!

  This was a truly fun podcast with my good friend Aly, who makes me feel deeply confident about the emerging generation carrying the torch for producing psych rock events and booking fantastic live music.We explore the world of psychedelic rock festivals with Aly, one of the creators behind Austin Psych Fest and Levitation. In this episode, we’ll hear how he went from booking small clubs like Hole in the Wall to producing cutting-edge events across Austin, discover his process for choosing the perfect bands, and get an inside look at the new format for Levitation 25. We’ll also discuss the rise of Chappell Roan, the power of technology in booking, and the future of psych music. Stick around for our lineup add-on, where we reveal this year’s Psych Fest roster and throw a few “fastballs” at the lineup!(00:18) – Aly’s story of producing Psych Fest, Levitation, and his start booking local legendary clubs like Hole in the Wall(02:24) – The process of picking bands for Levitation and Psych Fest(07:25) – Organizing decentralized music festivals at venues around Austin(09:35) – Innovative new format & venue for Levitation 25(24:28) – The art of booking festivals and booking in general during the social media era(33:18) – Legendary ascent of Chappell Roan, in one tour going from not selling out Parish to headlining ACL(37:48) – Aly’s story from his childhood in Egypt to booking bands at UT & Hole in the Wall(49:24) – How Aly has used Prism & technology at various parts of his journey(53:47) – The future of the industry, the future of Psych, Psych Fest Cairo/Pyramid stage?(57:02) – The power of live music and world peace(58:35) – Psych Fest’s absolutely incredible lineup(1:03:40) – Creative process for booking this year’s Psych Fest(1:14:42) – Psych Fest fastballs: most innovative in their approach to psych, most likely to show up on Dark Side of the Moon, and morePlease share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:Subscribe⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Resound Presents,Levitation,Psych FestMore on⁠⁠⁠⁠⁠Prism⁠⁠⁠⁠⁠Follow us on Instagram (⁠⁠⁠⁠⁠@prismfm⁠⁠⁠⁠⁠)Follow us on LinkedIn (⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠)Meet the Podcast Host/CEO of Prism -⁠⁠⁠⁠⁠Matt Ford⁠⁠⁠⁠⁠Opening Music -⁠⁠⁠⁠⁠Papooz - The Garde⁠⁠⁠⁠

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