Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible.

Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on self-publishing, and whether books still make sense in the age of AI. The conversation then shifts into personal websites, SEO, GEO, and why owning your name online may matter more than ever.



Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!


Links & Resources
Connect with Nick: https://nickgray.net/
Learn more about Personal Websites: https://personalwebsites.org/
See the Internet's biggest database of public donations: https://patronview.com/
Buy or look inside The 2-Hour Cocktail Party: https://party.pro/book/
Subscribe to Nick's newsletter: https://nickgray.net/signup-for-email-updates/ 
 
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter 
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Jared talks with Ben Bozzay about how Tech Lockdown grew from a personal internet-use problem into a SaaS business doing $20K MRR. Ben shares how he went from free content on Medium, Reddit, and YouTube to paid guides, 300 early customers, and a full-time business after getting laid off.

They also discuss the SEO strategy that brought in up to 70,000 monthly organic visitors, as well as how technical content helped him reach a highly specific audience. Ben also shares what's next for Tech Lockdown and his second product, LivingRoom.
 
 
Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about Tech Lockdown: https://www.techlockdown.com/
Check out Ben's LivingRoomApp: https://livingroomapp.com/ 
 

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have reached 50K to 60K views.

Brian also explains how Builder Methods Pro now includes 100+ training videos and a community of hundreds of builders. The episode wraps up by showing how business owners can use agents for repeatable tasks without needing deep coding experience.



Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!


Links & Resources
Learn more about Builder Methods - https://buildermethods.com/ 
 
 
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter 
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Brian Winum returns to the Niche Pursuits Podcast to share his advanced SEO system for building authority across Google, AI platforms, and affiliate sites. He breaks down his WP multi-site strategy, including how a single domain can support 700 to 800 subdomains and help address indexing challenges.

Brian also explains his use of LLMS.txt files, entity silos, tiered link building, EEAT signals, and AI automation. This is a packed interview for anyone interested in scaling content sites, improving AI visibility, and building stronger trust signals online.
 
Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about Brian: https://brianwinum.com 
 

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products.

Nina also shares eye-opening numbers, including multiple $100K months, a $150K month, and an older travel blog still earning $5K per month from affiliates. This episode is packed with ideas for content creators rethinking how blogging works today.


 
Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about She Knows SEO: https://sheknowsseo.co
Get Nina's Free SEO Content Audit Checklist: https://sheknowsseo.co/audit
Subscribe to @sheknowsseo's YouTube channel: https://www.youtube.com/@sheknowsseo
Join the SEO for Bloggers' Facebook community: https://www.facebook.com/groups/seofortravelbloggers
Follow Nina on Instagram: https://www.instagram.com/ninaclapperton
Follow Nina on Threads: https://www.threads.com/@ninaclapperton
Check out She Knows SEO on Facebook: https://www.facebook.com/sheknowsseo
Connect with Nina: https://www.linkedin.com/in/ninaclapperton/ 
 
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper 
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative