Life of Flow

• 66. What Happens When Doctors Challenge the System

  Dr. George Adams joins us for a powerful conversation on leadership, resilience, and what it really looks like to push a field forward when most people are still holding back.In this episode, George shares what it felt like to be criticized for doing things "too early" and why those same critics eventually came to him privately for advice. He reflects on the experiences that shaped his mindset long before medicine, including the work ethic he learned from his father and the losses that gave him clarity on what really matters.We talk about how he approaches innovation, the decisions behind treating intermittent claudication, and why he believes progress in medicine is messy but necessary. If you’ve ever felt resistance for doing things differently, this one will resonate.🎧 A real conversation about leading with integrity, learning from pushback, and staying grounded in the middle of it all.00:00 Meet Dr. George Adams03:42 What happens when you move faster than your field10:12 Why some doctors stay silent18:05 Personal loss and the power of showing up30:41 Quality of life in the IC conversation42:20 When the data is there but the system isn’t ready51:44 What it means to lead from the inside💡 Who Should Listen?This episode is for physicians, interventionists, and anyone building something new in healthcare. If you’ve ever been told you were moving too fast or coloring outside the lines, this conversation is for you.It’s also for leaders who believe patient care comes first, even when the system says otherwise.About Dr. George AdamsDr. George Adams is an interventional cardiologist, educator, and the Chief Medical Officer at Cordis. He’s known for his leadership in limb preservation and for building strong outpatient networks across the country. George brings clinical experience, strategy, and heart to everything he does.Connect with George🌐 UNC HealthFollow Life of Flow📲 Instagram: @LifeofFlowPodcast👍 Facebook: Life of Flow Podcast💼 LinkedIn: Life of Flow Podcast🐦 X: @VascularPodcast🔔 Subscribe and leave a review to support more conversations like this.

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• 65. The Truth About Building a $100M Company From the Ground Up

  What does it really take to build a $100M MedTech company from scratch?In this episode, Scott Addonizio gets raw about the journey. From packing up his life and moving to China with a one-way ticket, to running one of the most successful balloon and stent manufacturers in Asia, Scott shares what no pitch deck or press release will tell you.Now back in the U.S. as COO of BrosMed, he's taking on one of the hardest markets in the world, and doing it without a bloated salesforce, shady lease deals, or corporate fluff. Just relationships, innovation, and a whole lot of grit.This conversation is a must-listen if you’ve ever tried to build something meaningful in MedTech. Scott doesn’t just share what worked. He breaks down what didn’t, what nearly broke him, and what he believes every founder and physician needs to know before stepping into this space.🎧 You’ll leave this one thinking bigger, braver, and definitely more prepared.00:00 Meet Scott Addonizio07:17 From Boston Scientific intern to building a global device company20:15 What 15 years in China taught him about leadership and survival38:19 Why most U.S. MedTech launches fail, and how to avoid it48:02 Building BrosMed in the U.S. with zero fluff53:38 Exposing predatory lease deals and broken systems56:30 A call to action for doctors: stop letting the system play you💡 Who Should Listen?If you're a founder, a physician, or someone trying to bring new tech into an old system... this episode is for you.You’ll hear hard-won lessons for anyone trying to commercialize a product in medtech, scale a business without selling out, or just figure out how to make an impact without burning out.This one’s especially for the people in the trenches: those balancing vision with viability, and wondering if there’s a better way to grow.About Scott AddonizioScott Addonizio is the Chief Operating Officer of BrosMed and former COO and Board Member of OrbusNeich. He spent 15 years in China building one of the most successful MedTech operations in the world—before bringing that same energy to the U.S. market. Known for his transparency, tenacity, and relentless focus on what matters, Scott is a true builder in every sense of the word.Connect with Scott:🌐 usa.brosmed.com💼 LinkedIn: Scott AddonizioConnect with Life of Flow:📲 Instagram: ⁠⁠⁠⁠@LifeofFlow⁠⁠⁠⁠👍 Facebook: ⁠⁠⁠⁠Life of Flow Podcast⁠⁠⁠⁠💼 LinkedIn: ⁠⁠⁠⁠Life of Flow Podcast⁠⁠⁠⁠🐦 X: ⁠⁠⁠⁠@VascularPodcast🔔 If this episode moved you, share it with someone building something. And don’t forget to subscribe and leave a review to keep conversations like this going.

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• 64. Here's What Reinventing Your Life Really Looks Like

  Renee Murphy never planned on becoming a scientist. But after years of building a career in fashion and marketing, something shifted. She made the leap into environmental science, research, and a whole new version of herself.In this episode, Renee joins us for a candid conversation about what reinvention really looks like. Not just the career change, but the identity shift, the doubt, the rebuilding. She opens up about the moment she realized she was no longer connected to the work she once loved, how she handled going back to school later in life, and what it’s meant to find a deeper purpose on the other side.We also talk about the realities of being a woman in male-dominated spaces, the power of saying "I don’t know," and why it’s okay if your life no longer fits the version you once worked so hard to build.🎧 Listen in for a refreshing and grounded conversation on personal growth, career pivots, and the courage it takes to start over. Especially when it would have been easier not to.00:00 – Meet Renee Murphy and her path from fashion to science06:42 – What led her to walk away from a stable career12:10 – Going back to school in her 30s and starting from scratch19:03 – The mental hurdles of reinvention and doing hard things later in life24:47 – Making peace with uncertainty and feeling behind32:15 – How identity, ego, and purpose shift through reinvention41:02 – The unexpected joy of finally doing something that feels right💡 Who Should Listen?This episode is for anyone standing at a crossroads. Whether you're questioning your career path, craving more meaning, or just wondering if it’s too late to pivot.If you're in medicine, science, or any high-pressure field and feel disconnected from the version of yourself you’ve been chasing, Renee’s story will speak directly to you.Whether you’re exploring something new or just thinking about it, this is the reminder that reinvention is not only possible, it’s powerful.About Renee MurphyRenee Murphy is a scientist and environmental researcher with a background that started in fashion and marketing. After years in the industry, she transitioned into science through grit, curiosity, and a willingness to start over. Her work today focuses on sustainability and public health, and her story is proof that it’s never too late to change everything.Connect with Renee Murphy💼 LinkedIn: Renee MurphyConnect with Life of Flow📲 Instagram: @LifeofFlowPodcast👍 Facebook: Life of Flow Podcast💼 LinkedIn: Life of Flow Podcast🐦 X: @VascularPodcast🔔 Subscribe and leave a review to support real conversations about growth, identity, and reinvention in medicine and beyond.

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• 63. How This MedTech CEO Built a 100+ Person Company Without Selling Out

  Isa Rizk, CEO and co-founder of Reflow Medical, joins Life of Flow to share how he and his team built one of the most talked-about vascular device companies without following the usual playbook.In this episode, Isa walks us through the evolution of Reflow Medical, from its earliest days to the development of the Spur stent: a mechanical innovation designed for tibial disease. He breaks down what led them to shift from a single-product mindset to building a full-scale company, why reimbursement planning is just as important as engineering, and what it’s like to scale a team while staying independent.🎧 Tune in for a transparent conversation about innovation, growth, and long-term thinking in the world of vascular technology.00:00 – Meet Isa Rizk & how Reflow started04:45 – From engineer to CEO: lessons learned early on10:25 – How the Spur stent came to life16:40 – Feedback from physicians and the impact on design20:29 – What patency really means in clinical practice26:15 – Why reimbursement strategy is essential in MedTech34:00 – Scaling beyond 100 employees, and staying the course💡 Who Should Listen?This episode is for vascular surgeons, interventional cardiologists, cath lab teams, and professionals working in or alongside MedTech. If you’re interested in device development, clinical translation, or building a company in healthcare, you’ll take away valuable insights from Isa’s experience.It’s also helpful for founders, engineers, and anyone involved in innovation who’s thinking long-term, not just about building a product but building something that can grow and support real change in patient care.About Isa RizkIsa Rizk is the CEO and co-founder of Reflow Medical, the company behind the Spur stent. A temporary, mechanical scaffold designed to support vessel healing in below-the-knee interventions.He began his career in mechanical engineering before moving into MedTech at Baxter and Edwards Lifesciences, later co-founding Reflow to focus on collaborative device development with physicians. Today, Reflow has grown into a team of more than 100 people with a strong pipeline of innovations aimed at improving outcomes in complex vascular diseases.Connect with Isa Rizk and Reflow Medical🌐 Website: reflowmedical.com💼 LinkedIn: Isa RConnect with Life of Flow:📲 Instagram: ⁠⁠⁠⁠@LifeofFlow⁠⁠⁠⁠👍 Facebook: ⁠⁠⁠⁠Life of Flow Podcast⁠⁠⁠⁠💼 LinkedIn: ⁠⁠⁠⁠Life of Flow Podcast⁠⁠⁠⁠🐦 X: ⁠⁠⁠⁠@VascularPodcast🔔 Subscribe and leave a review to support thoughtful conversations in vascular innovation.

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• 62. Psychedelics Are Offering a New Way of Healing Burned-Out Doctors

  Dr. Anthony Back, MD, a renowned oncologist, communication pioneer, and leader in psychedelic therapy research, joins the Life of Flow Podcast to discuss one of the most urgent issues in medicine today: physician burnout and the unconventional tools that may help heal it.As a co-founder of the Center for Psychedelic Medicine at UW and an internationally respected palliative care expert, Dr. Back brings a special and unique perspective to the conversation on psilocybin therapy. In this episode, he shares what he’s seeing in physicians suffering from emotional exhaustion, the limitations of traditional wellness models, and how psychedelics, when used safely and intentionally, are offering a radical new approach to healing in the profession.He also reflects on the personal toll of practicing medicine during COVID-19, the cultural resistance to psychedelic therapies in healthcare, and the importance of setting, guidance, and reintegration for physicians navigating these experiences.🎧 Listen now for a powerful conversation that blends science, experience, and hope for a system in need of healing.00:00 – Meet Dr. Anthony Back: Oncologist, researcher, and co-founder of the Center for Psychedelic Medicine08:45 – What burnout really looks like in physicians, and why current tools aren't enough17:30 – Why Dr. Back turned to psilocybin as a possible treatment for emotional exhaustion24:12 – Can psychedelics help doctors reconnect with purpose?31:05 – The role of guidance, setting, and integration in medical psychedelic therapy39:40 – What the future of healing could look like for physicians and the patients they serve💡 Who Should Listen?This episode is a must-listen for physicians, researchers, and healthcare professionals confronting the realities of burnout, emotional disconnection, and the limits of conventional wellness strategies. If you're a clinician, medical educator, or health system leader looking for real conversations about mental health in medicine, this is the one to hear.Medical students, residents, and early-career doctors will gain insight into the emotional side of clinical practice, while those exploring the intersection of psychedelics and healthcare will find a grounded, research-driven discussion on what’s possible and what’s next.About Dr. Anthony BackDr. Anthony Back, MD, is a Professor of Medicine at the University of Washington, co-founder of VitalTalk, and a national leader in physician communication and palliative care. He co-directs the Center for Psychedelic Medicine, where he researches the use of psilocybin-assisted therapy to support clinician well-being.His work focuses on bridging clinical practice, emotional health, and the potential of psychedelic therapy in healing burnout and restoring connection in healthcare.Connect with Dr. Anthony Back💼 LinkedIn: Anthony Back, MD🔗 UW Faculty Profile: Center for Psychedelic Medicine – UWConnect with Life of Flow:📲 Instagram: ⁠⁠⁠@LifeofFlow⁠⁠⁠👍 Facebook: ⁠⁠⁠Life of Flow Podcast⁠⁠⁠💼 LinkedIn: ⁠⁠⁠Life of Flow Podcast⁠⁠⁠🐦 X: ⁠⁠⁠@VascularPodcast🔔 Don’t forget to subscribe and leave a review to support our mission of bringing transformative healthcare conversations to the forefront.

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