About Art

What does it take to shape a brand that resonates with an entire generation? Brieane Olson, CEO of Pacsun, joins Heidi Zuckerman to discuss creativity, cultural relevance, and values-driven leadership at one of the most influential youth lifestyle retailers in the world.

From strategic partnerships with icons like A$AP Rocky and Kendall Jenner to a $5M investment in Inglewood schools, Brieane shares how she blends purpose with performance. With nearly two decades at Pacsun and a career spanning merchandising, marketing, and digital transformation, her approach is both bold and deeply human.

In this episode, Brieane and Heidi explore:
•The art of building authentic collaborations
•Why community investment isn’t a strategy, it’s a responsibility
•Leading with empathy, innovation, and intention
•What Gen Z and Gen Alpha expect from brands today—and how art plays a role

This conversation is about more than retail. It’s about culture, connection, and leadership in a rapidly changing world.

Mike Zuckerman is a cultural strategist, city builder, and humanitarian activist whose work is rooted in one central idea: regeneration.
Mike has designed and activated community-centered spaces all over the world—from temporary refugee settlements in Uganda, to post-crisis recovery zones in Haiti and Colombia, to experimental urban projects in San Francisco. He thinks deeply about how to repair broken systems by placing trust and power back in the hands of local communities. We talk about how he moves between the art world, humanitarian work, and activism—and what he’s learned about design, dignity, and hope along the way. 
Mike is Heidi Zuckerman’s brother, and this is the last in her sibling series podcast.

Reinvention isn’t about starting over. It’s about listening—closely—to who you’re becoming.
In this episode of About Art, I speak with Lora Jakobsen about leadership before titles, creativity beyond the arts, and how community shapes both personal growth and professional impact. From her early background in the performing arts to her current work in climate tech at ZeroNorth, Lora’s journey is a powerful reminder that the skills we develop in one chapter often become the foundation for the next.
We talk about:
•Reinvention as an ongoing practice
• Why art should never feel intimidating
• Leadership rooted in presence, curiosity, and care
• The role of community in shaping meaningful work
• Creativity as a transferable life skill
This conversation is for anyone navigating change—and wondering what might be possible on the other side. Lora is Heidi Zuckerman’s sister.

In this episode of About Art, Heidi Zuckerman speaks with actor Josh Zuckerman about creativity, vulnerability, and why art—at its best—helps us feel less alone.

Josh has worked professionally in film and television since his late teens, with an eclectic career that spans comedy, drama, and horror. He currently appears in the Paramount+ series School Spirits and previously starred as the lead in The CW’s Significant Mother. His film work ranges from comedies such as Sex Drive and Austin Powers: Goldmember to dramas including Oppenheimer, The Hottest State, and CBGB, as well as genre films like Feast. His television credits include The Offer, Hunters, Alaska Daily, Fatal Attraction, Boston Legal, House, NYPD Blue, Strange Angel, and 90210, among many others.

In their conversation, Heidi and Josh discuss:
•Growing up alongside art and creativity—and how it shaped his sense of self
•What acting has taught him about empathy, presence, and emotional risk
•How inhabiting other lives can deepen understanding and connection
•The difference between performing for validation and creating with purpose
•Why art, storytelling, and shared experience help us feel seen

This episode is also a personal one: Josh is Heidi’s brother, and their shared history brings an added layer of honesty, humor, and reflection to the conversation.

A 20-year veteran of leading entertainment and sports agency Creative Artists Agency (CAA), Joel Lubin is a Managing Director and Co-Head of the Motion Picture Group. Lubin represents many of the world’s most acclaimed talent, including Tom Cruise, Colin Farrell, Ralph Fiennes, Carey Mulligan, Chris Evans, Mahershala Ali, Vanessa Kirby, David Oyelowo, Jude Law, Andrew Garfield, Mark Rylance, Jon Bernthal, Charlize Theron, Sebastian Stan, Josh Brolin, Michelle Williams, Matthew Goode, James Corden, Hilary Swank, and Jeremy Renner, among others.  
An avid art collector, Lubin currently serves on the Board of Overseers for the Hammer Museum and the Board of Directors of the Institute of Contemporary Art, Los Angeles.
In this conversation, Lubin and Zuckerman discuss how careers are built over time; the role of trust, risk, and intuition in representation; and what it means to advocate for artists at the highest level while navigating an industry shaped by scale, power, and change. They reflect on creative partnership, long-term thinking, and the parallels between collecting art and stewarding talent—both rooted in conviction, patience, and belief.