Advance Copy

• P1. Natasha Mead on How Good Brands Only Reflect What’s True

  A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists. In Part 1 of this conversation, we’ll learn about:The role of naivety and isolation on the development of Natasha’s studioUtilitarian and archival references inspiring her workNatasha’s approach to craft as a commitment to expressing careThe 1of1 Studio client filter Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Radical Refinement, how to define a brand philosophy in a turbulent market reality

  Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here. DESIGNED FOR:Brand-owners & aspiring brand-ownersDecision-makers in fashion & creative industriesBranding, marketing and copywriting expertsTOPICS:Why it’s important to set a strong philosophy nowAre your brand values genuine?Establishing what makes your work uniqueTranslating your philosophy to sales, communication and visual strategies  Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"

  A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28.TopicsA decade of opportunitiesWhat lays beneath the numbersNon-linear financial realityOff-line marketingWholesale post-CovidProfitability over growth"Honest capitalism" Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Lee Mathews on Navigating an Independent Fashion Brand

  To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation.In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!   Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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• Spring'25 | Introducing members-only consulting

  This spring, the Advance Copy podcast is developing into a suite of members-only audio consulting sessions, register here to show your interest.  Tailored to the perspectives of elevated independent brands and approached with honesty and pragmatism, each session will bring you unique insights on how to grow a fashion or lifestyle company fit to the needs of today’s world. The discreet episodes are designed for:FoundersIn-house decision-makersExpert freelancers of elevated independent brandsTopics of focusRefining brand valuesWholesale partnershipsDirect-to-consumerFinancial stabilityCommunicating true purpose Welcome to Advance Copy: BookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


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