Business Class

In this week's episode of Business Class, Vicky Owens sits down with entrepreneur, author and founder of the global movement F*ck Being Humble, Stefanie Sword Williams.
Known for helping people build confidence, advocate for themselves and stop playing small, Stefanie has spent the last eight years challenging the way we think about self-promotion, personal branding and career growth. In this powerful conversation, she shares what it really takes to build a movement that lasts, stand out in a crowded market and create meaningful impact through your work.
Together, Vicky and Stephanie discuss:
• How to build a personal brand people remember
• Why most businesses focus on trends instead of solving real problems
• Creating a movement instead of just creating content
• The power of bold messaging and strong positioning
• Confidence, self-promotion and overcoming self-doubt
• Dealing with criticism and fear of judgement online
• Why authenticity matters more than ever
• The difference between vulnerability and oversharing
• Building a brand with purpose and longevity
• How to stop gatekeeping your brilliance
• Creating opportunities instead of waiting for them
• The mindset shifts that help founders grow
Stefanie also shares her personal journey, the challenges she's faced behind the scenes, and the lessons she's learned from building one of the UK's most recognisable personal development brands.
Whether you're an entrepreneur, creator, founder or professional looking to build confidence and visibility, this episode is packed with practical advice and powerful insights.
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business online.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
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Produced by TAEPodcast www.taepodcast.co.uk

In this solo episode of Business Class, Vicky Owens shares her complete blueprint for building a successful personal brand in 2026.
After growing an audience of over 250,000 followers, building a thriving marketing agency, launching a podcast, securing major brand partnerships and creating multiple income streams, Vicky breaks down exactly what she's learned about personal branding, networking, visibility and creating opportunities that can transform your career. 
This isn't just about growing followers on social media. It's about building a personal brand that opens doors, creates opportunities and helps you build a business beyond the algorithm.
In this episode, Vicky discusses:
• The biggest opportunities that have come from building a personal brand
• Why followers open doors in business
• How to create opportunities instead of waiting for them
• Building authority and trust online
• Networking strategies that actually work
• Growing your personal brand beyond social media
• Creating multiple income streams from your expertise
• The power of podcasting and long-form content
• Building meaningful relationships and industry connections
• Working with brands authentically
• How to monetise your audience without losing trust
• The mistakes Vicky has made building her personal brand
Whether you're an entrepreneur, creator, freelancer, consultant or aspiring founder, this episode is packed with practical advice on building visibility, credibility and influence in today's digital world. 
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your online business.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations and solo episodes covering entrepreneurship, social media, personal branding and business growth.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

In this week's episode of Business Class, Vicky Owens sits down with creator, investor and personal finance educator Mia McGrath live from SXSW for an honest conversation about building a personal brand in the modern creator economy.
After growing her audience to nearly one million followers in under a year, Mia shares the reality behind rapid growth, content creation, personal branding, social media strategy and turning a passion project into a full-time business.
Together, Vicky and Mia discuss:
• How Mia grew her audience from zero to almost one million followers
• The content strategy behind consistent growth
• Finding your niche in a crowded market
• Building a personal brand people actually remember
• Handling criticism, scrutiny and online hate
• Balancing authenticity with privacy online
• Creator burnout, social media breaks and staying creative
• Working with brands and monetising content effectively
• Why storytelling matters more than information alone
• Outsourcing, scaling and running a creator-led business
Whether you're a founder, creator, freelancer or aspiring entrepreneur, this episode is packed with practical insights on growing an audience, building authority and creating content that converts.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
This episode of Business Class is sponsored by Plannerly, the all-in-one social media planning and content management platform trusted by creators and business owners. If you're looking to stay consistent on social media, organise your content calendar and grow your online presence, use code VICKY10 for 10% off your Plannerly plan.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

This week on Business Class, Vicky Owens tackles real business dilemmas submitted by listeners and shares honest advice on everything from difficult clients and influencer marketing disasters to team management, leadership, founder wellbeing, and personal branding.
Fresh from hosting her first Business Class Founders Dinner, Vicky opens up about the realities of running a business, managing stress, regulating your nervous system, and why success doesn't always feel as glamorous as it looks online.
In this episode:
• Handling difficult clients and setting better boundaries
• Managing employees and navigating team dynamics
• Asking for a pay rise and knowing your worth
• Influencer marketing mistakes and expensive business lessons
• What to do when a campaign goes viral for the wrong reasons
• Founder burnout, anxiety, and decision fatigue
• Growing a personal brand that creates opportunities
• Leadership lessons every business owner needs to hear
Whether you're running a startup, scaling a business, building a personal brand, or simply trying to survive the ups and downs of entrepreneurship, this episode is packed with practical advice, relatable stories, and real-world business insights.
So take your seat, strap in, and welcome aboard Business Class.
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Produced by TAEPodcast www.taepodcast.co.uk

Welcome aboard to Business Class — the podcast for entrepreneurs, creators and ambitious minds building success from the ground up, hosted by Vicky Owens. This honest and inspiring business podcast dives into the highs, lows and everything in between when it comes to running a business, building a brand and chasing big goals.
In this incredibly value-packed episode, Vicky sits down with entrepreneur and TikTok expert Matthew Bellingham for his very first podcast interview — and trust us, you’ll want your notes app open for this one.
At just 20 years old, Matthew has already built and scaled multiple successful businesses. From growing up in the care system and launching a TikTok agency at only 16 years old, to building a million-pound valuation business before burnout forced him to reassess everything, his story is nothing short of inspiring. Matthew now helps lead Kansan Skincare, a fast-growing beauty brand stocked in Boots, Holland & Barrett and LOOKFANTASTIC, while also becoming one of the leading voices in TikTok Shop strategy and social commerce.
In this episode, Vicky and Matthew discuss:
Building a successful business at a young age
Growing up in the care system and overcoming adversity
The reality of burnout, stress and entrepreneurship
Building and managing a team
How TikTok Shop really works behind the scenes
TikTok marketing strategies for brands in 2026
Affiliate marketing and going viral on TikTok
Business mindset, confidence and imposter syndrome
Scaling brands through social media and live selling
Why authenticity wins in content creation
This episode is packed with actionable business advice, social media marketing insights, entrepreneurship lessons and honest conversations about what it really takes to build a successful brand online.
Sponsored by Planoly ✈️
Planoly is the ultimate creator toolkit for planning, scheduling and growing your social media with ease. From content scheduling and link-in-bio tools to built-in storefronts and digital product selling, it helps creators and business owners stay consistent without juggling multiple platforms.
Use code VICKY10 for 10% off your Planoly plan.
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Produced by TAEPodcast www.taepodcast.co.uk