Evan Davis hosts the business conversation show with people at the top giving insight into what matters
Ver más
Episodios disponibles
5 de 300
Does Funny Sell?
Is humour the most effective way to get your product noticed? If so, why does it seem that the use of comedy in advertising is in decline? Recent research by Kantar found that 90% of consumers were more likely to remember and purchase a brand if the advert made them smile. So why the downturn? Are multi-national brands looking for a one size fits all approach, or are brands frightened of offending potential customers? Evan Davis and guests discuss.
PRESENTER: Evan Davis
GUESTS
Rory Sutherland, VP, Ogilvy UK
Lucy Greeves, Author and Creative Strategist
Dom Dwight, Marketing Director, Taylors of Harrogate and Yorkshire Tea
ADVERT CLIP: Yorkshire Tea - Induction Training with Sean Bean
Courtesy of Taylors of Harrogate, Yorkshire Tea
Creative: Lucky Generals Advertising Agency
PRODUCTION TEAM
Producer: Julie Ball
Editor: China Collins
Sound: Graham Puddifoot
Production Co-ordinator: Brenda Brown
The Bottom Line is produced in partnership with The Open University
27/7/2023
28:38
What next for water?
England’s water companies are under fire – there’s public anger over sewage spills and leaks, and now regulators and government ministers are worried some of them are drowning in too much debt. So what’s gone wrong, and who will pay the price of fixing the industry?
On the face of it, running a water company seems like a licence to print money – there’s guaranteed revenue, and no competition – but there’s a lot of infrastructure to build and maintain, and strict targets that are getting even tougher and more expensive to hit as environmental concerns grow.
Many of England’s water firms have taken on very high levels of debt, but have they used it to invest, or pay off their shareholders? And does the regulator, Ofwat, have questions to answer for strangling spending on improvements in a bid to keep customer prices low?
Evan Davis is joined by:
Nicola Shaw, CEO, Yorkshire Water;
Sir Ian Byatt, Ofwat Director General from 1989 to 2000;
Verity Mitchell, UK analyst at Global Water Intelligence.
PRODUCTION TEAM:
Producer: Simon Tulett
Editor: China Collins
Sound: Graham Puddifoot and Mike Woolley
Production co-ordinator: Brenda Brown
Produced in partnership with The Open University.
20/7/2023
30:26
Business on 'the box'
From The Office and Succession to The Apprentice and Dragons' Den, does the portrayal of business on television inspire or is it a total turn off to budding entrepreneurs? And how challenging is it to create great drama from the world of business? Is 'greed, for lack of a better word, good' as Gordon Gekko from Wall Street would have us believe? Or post financial crash, is the world looking to find a more equitable and kind example of the business world on screen?
PRESENTER: EVAN DAVIS
GUESTS
Ash Atalla, CEO, Roughcut Productions
Dave Fishwick, businessman, subject of Netflix movie, 'Bank of Dave'
Nisha Katona, Founder, Mowgli Street Restaurants, Great British Menu judge
Mickey Down and Konrad Kay, co-writers, 'Industry' , BBC 2 drama series
Clip from 'Industry' BBC2
Bad Wolf Productions
HBO/BBC
Produced in Partnership with the Open University
PRODUCTION TEAM
Producer: Julie Ball
Editor: China Collins
Sound: James Beard and Graham Puddifoot
Production Co-ordinator: Brenda Brown
13/7/2023
28:54
Pre-loved
Demand for pre-loved goods has surged in the UK in recent years, with fashion, books and furniture especially popular. So what’s driving this boom in second-hand sales - the cost of living crisis or the increasingly eco-conscious shopper? And how are companies making money from it?
Evan Davis and guests discuss the business of buying and selling pre-loved products, the growing number of online platforms specialising in them, and the bricks-and-mortar retailers looking to get in on the act.
Plus, is buying second-hand really better for the environment, and what protection does the customer get when something goes wrong if they’re buying from a stranger rather than a business?
GUESTS
Hugh Hurley, CEO, Gumtree
Adam Jay, CEO, Vinted Marketplace
Ana Estrougo, founder and CEO, The Octopus Club
Adwoa Owusu-Darko, founder, Mini's World and seller on Depop
Produced in partnership with The Open University.
PRODUCTION TEAM
Producer: Simon Tulett
Editor: China Collins
Sound: Graham Puddifoot and Rod Farquhar
Production co-ordinator: Brenda Brown
6/7/2023
28:38
Dame Sharon White
John Lewis Partnership and Waitrose are possibly two of the most trusted brands in retail. This week, Evan Davis interviews Dame Sharon White, who took over as Chair of the Partnership, literally weeks before lockdown. Post lockdown like all retailers the Partnership faces a cost of living crisis and getting customers back to the High Street. How is she facing these challenges and what are her plans for the future of the partnership?
GUEST: Dame Sharon White, Chair, John Lewis Partnership
PRODUCTION TEAM
Producers: Julie Ball and Simon Tulett
Editor: Richard Vadon
Sound: Hannah Montgomery and Neil Churchill
Production Co-ordinator: Brenda Brown