The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Don't call it a comeback! No, seriously, don't call it a comeback. The Rock Fight just needed to let Eoin Comerford weigh in on Outdoor Retailer!
Today Colin dusts off the mic and welcomes Eoin to answer one question: Is Outdoor Retailer back?
Fresh from OR 2026 in Minneapolis, Eoin reports on surprisingly strong crowds, actual buyer activity, new brands, influencers, and some genuine buzz around the longtime outdoor industry trade show.
The Rock Fight may be gone... but apparently we still have some rocks to throw (seriously, not a comeback).
Head to www.rockfightllc.com to listen to and follow Outdoor Unfiltered with Eoin Comerford and Gear Abby with Shawnté Salabert.
The Rock Fight is a production of Rock Fight, LLC.

On this special bonus episode of Outdoor Unfiltered, Eoin welcomes the founders of The Rock Fight -- Colin True and Producer Dave Karstad.
Colin and Dave share why they decided to go out on top with the Rock Fight at its peak, what drew them to their new roles at Oboz, and what lies ahead for them and the brand.

Today on Outdoor Unfiltered, Eoin Comerford breaks down the news that REI is cutting pay and benefits for employees as the co-op struggles to return to profitability.
After four straight years of losses REI is facing some tough financial realities — and payroll is squarely in the spotlight.
Eoin digs into what’s driving the decision, why payroll costs at REI are significantly higher than other retailers, and why a healthy REI still matters to the broader outdoor industry.
Also in this episode:
Vail Resorts’ historically bad winter season
Why ski resorts are still making money despite poor snow
Eoin is then joined by Rock Founder and Outdoor Industry veteran, Colin True, to discuss the outdoor recreation economy’s “$1.3 trillion” headline number (and why it’s misleading) as well as the new brand campaigns from The North Face and Merrell.

Outdoor Unfiltered looks past the PR spin to explore what’s really happening in the outdoor industry and why it matters.
Connect with Eoin:https://www.linkedin.com/in/eoincomerford/
Email the show: outdoorunfilteredpod@gmail.com

Tired of the PR spin and LinkedIn platitudes? Outdoor Unfiltered is a new podcast hosted by industry veteran Eoin Comerford that digs into what’s actually driving the outdoor business.
In this trailer, Eoin lays out the mission: honest conversations with insiders and experts about the forces shaping the industry — from innovation and branding to affordability, sustainability, and the real stories behind the headlines.
If you want to understand where the outdoor industry is headed — and why — Outdoor Unfiltered delivers the straight talk.
Follow now and get ready for the first episode dropping March 2.
Outdoor Unfiltered is part of the Rock Fight podcast network.

This is it; the final episode of The Rock Fight.
In one last, wide-ranging conversation, Colin True, Eoin Comerford, and Producer Dave take a final look at the outdoor industry they’ve spent three years questioning, criticizing, and celebrating.
From the state of outdoor media and the resilience of specialty retail to brand sameness, authenticity, and the growing influence of algorithms and AI, this episode serves as a candid closing argument for why curiosity and critical thinking still matter.
No headlines. No hot takes. Just one last honest conversation before the final stone is thrown.