The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore. The team also explore the shifting dynamics under Liberty Media’s leadership and assess the potential impact of Apple’s growing interest in F1’s US broadcast rights. It’s a deep dive into the forces driving the future of motorsport – and yes, the quiz no one asked for makes a return. Recorded at Spotify UK Headquarters.
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Why these investors are spending big on sport
The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport.Alongside their highlights from the day – including the £500 million sales of The Hundred teams, the growing influence of private equity, and the global executives entering the market – the team also revisit four key interviews conducted on-site with leading investors and decision-makers. Plus, the team looks ahead as the Investment Summit prepares to go stateside in 2026 as part of SportsPro New York.Recorded at Spotify UK Headquarters.
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Why these investors are spending big on sport
The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport.Alongside their highlights from the day – including the £500 million sales of The Hundred teams, the growing influence of private equity, and the global executives entering the market – the team also revisit four key interviews conducted on-site with leading investors and decision-makers. Plus, the team looks ahead as the Investment Summit prepares to go stateside in 2026 as part of SportsPro New York.Recorded at Spotify UK Headquarters.
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The summer of women's sport and a Premier League preview
The SportsPro Podcast is back - and it's back with a fresh new look. As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim get behind the mic to reflect on Women’s Euro 2025 and preview the upcoming Women’s Rugby World Cup. Steve kicks off proceedings by reminiscing about his trip to Basel for the Women's Euro final before the panel discuss the potential commercial impact of England’s second consecutive title. They also dig into the sponsorship strategy for the Women's Rugby World Cup, pick out the potential stars of the tournament and consider what it will take for rugby to have its Lionesses moment. Plus: Some Premier League predictions, the all-new Sports Biz Blitz and a rugby-themed quiz no one asked for.Recorded at Spotify UK Headquaters
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Impact X: Inside our all-new exhibition of sports marketing excellence
Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.Key talking points:How impact is defined in this new era of sports marketingThe key ingredients for a truly impactful collaborationHow strategic clarity and creative inspiration unlock marketing effectiveness How brands can leverage creators and online communities to build audience connections and cultural relevanceBrand x sport partnerships to watch this yearTo find out more about Impact X and download the full casebook, click here.
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