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Architecture Business Club with Jon Clayton

Jon Clayton
Architecture Business Club with Jon Clayton
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  • Embracing Nature: Nicla Diceglie's Journey To Bold Biophilic Design | 106
    Jon interviews Nicla Diceglie, founder of Nicla D Interiors. Nicla shares her transformative journey from a stressful career as a project manager in London to embracing bold biophilic design inspired by her own battle with depression. She discusses the importance of nature and colour in creating spaces that nurture and restore well-being. The conversation touches on the therapeutic benefits of nature, the challenges of starting a new business during COVID-19, and the unique aspects of bold biophilic design. Nicla also shares her love of travel, architecture, and some of her favourite places around the world. Tune in to learn how embracing biophilic design can enhance your health, happiness, and personal growth.Today’s GuestNicla Diceglie is the founder of Nicla D. Interiors. After experiencing the healing power of nature and colour in her own life, Nicla founded Nicla D. Interiors to help others create bold biophilic spaces that support happiness, health, and personal growth. Nicla helps people turn their homes into joyful, nature-inspired sanctuaries - spaces that heal, energise, and make them happier and healthier.—Episode Highlights00:00 Introduction00:56 Meet Nicla Diceglie: Founder of Nicla D Interiors03:34 Nicola's Journey: From Italy to London05:06 The Turning Point: Leaving the Job08:06 Embracing Nature: The Healing Power of the Outdoors09:37 Starting Fresh: A New Career in Interior Design14:49 Launching Nicla D Interiors19:34 Challenges of Starting a Business During COVID21:46 Finding Your Passion and Alignment22:49 Introduction to Biophilic Design27:03 The Journey to Biophilic Design31:43 Benefits of Biophilic Design37:09 A Day in the Life of a Biophilic Designer39:07 Final Thoughts and Takeaways40:23 Favourite Travel Destinations42:08 Connect with Nicla42:51 Closing Remarks—Key TakeawaysSpending time in nature can improve your mood and well-being. Even simple activities like walking in the park or adding plants to your home can make a positive difference.The spaces where you live and work should help you feel comfortable and happy. Bright colours, natural light, and personal touches can turn any space into a place that supports your health.It is possible to change your career or life direction if you are not satisfied. Following your interests and passions can lead to a more fulfilling and enjoyable life.—Click here to connect with Nicla on Instagram 🤝Click here to learn more about Nicla D Interiors 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time Jon is joined by Nathalie Doremieux to learn how to get the most value from your podcast guest appearances.
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  • How To Double Your Profits (Without Hiring or Spending) with Daniel Patterson | 105
    Jon welcomes Daniel Patterson, an experienced business growth strategist, to discuss smart strategies for doubling profit without hiring more staff or increasing marketing expenses. They explore the pitfalls of trying to please everyone, the importance of discussing money early on, and effective pricing strategies. Daniel shares his insights on reducing overhead by optimising team roles and asks the critical question of knowing who your dream client is. Tune in to uncover practical tips and transformative strategies to enhance profitability in your architecture practice.Today’s GuestDaniel Patterson is a former RIBA Part 1 with nearly two decades of experience helping businesses grow and scale. He is the founder of Masterplan.pro and branding agency Highly, and has worked with the RIBA and RSAW to deliver CPD training on business and marketing strategy. Daniel is also the creator of The Architect’s Masterplan™, a 12-month growth system for architects who want to escape the tender trap and run highly profitable, sought-after practices.—Episode Highlights00:00 Introduction00:37 Meet Daniel Patterson01:57 Daniel's Personal Interests03:20 The Profitability Challenge in Architecture09:20 Understanding the Value of Money in Architecture23:33 Strategies to Double Your Profit32:10 Maximising Profit Through Fractional Support34:33 The Power of Asking for Referrals37:13 Effective Pricing Strategies for Architects43:10 Identifying and Fixing Profit Leaks44:42 Real-Life Success Stories48:04 Practical Tips for Immediate Profit Improvement51:40 Overcoming the Fear of Failure57:16 Exploring the World: Travel Stories59:08 Final Thoughts and How to Connect—Key TakeawaysKnow Your Best Clients and Say No SometimesYou do not have to please everyone. When you try to make everyone happy, your best clients may not feel special. It is better to know who you really want to work with and focus on them. If someone is not a good fit, it is okay to say no.Talk About Money EarlyDo not be afraid to talk about money with your clients. If you talk about price at the start, you save time for both you and your client. This helps you find out quickly if you are a good match. It also stops you from working for less than you should.Ask for Referrals and Show Your ValueIf you do a good job, ask your clients if they know anyone else who might need your help. This is a simple way to find new work. Also, show your clients the value you bring, not just your price. When people see your value, they are happy to pay more.—Click here to connect with Daniel Patterson 🤝Click here to learn how much profit you are missing out on each year 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time, Jon is joined by Nicla Diceglie, who shares her career journey to Bold Biophilic Design.
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  • Where to Focus When You Need More Clients | 104
    Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues. The episode concludes with recommendations for related podcast episodes that delve deeper into lead generation and sales strategies.* Trigger warning: between 01:43 to 02:22 Jon briefly mentions death and bereavement.—Episode Highlights00:00 Introduction01:28 Personal Struggles and Business Impact03:14 Common Mistakes When Seeking Clients05:04 Effective Strategies for Fast Sales05:38 Practical Tips for Faster Sales08:45 Recap and Additional Resources10:25 Closing Remarks and Call to Action—Key TakeawaysFocus on hot leads - When you need more clients, you should talk to people who already know you, like your past or current clients. They are more likely to work with you again.Try not to panic - If you feel worried because work is slow, try not to panic. Take a moment to calm down, then make a plan to help your business.Talk to someone - You do not have to do everything alone. If you need help, ask someone you trust or talk to a professional for advice.—Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time Jon is joined by Daniel Patterson to explore how to double your profits (without hiring or spending more on marketing!).
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  • Do Design Professionals Still Need To Know How To Sketch with David Drazil | 103
    Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and digital sketching methods, and share success stories from students and professionals who have benefited from David's teachings. The episode underscores sketching as a universal, learnable language that enriches both the creative process and business communication in architecture.—Today’s GuestDavid Drazil is an architect, author, and creator of Sketch Like An Architect, a global platform helping architects and designers build confident drawing skills through a clear step-by-step method. Originally from the Czech Republic, David studied architecture in Denmark, where he noticed a big gap: sketching was expected, but rarely taught. That insight sparked a mission that’s grown into a worldwide movement — with over 300,000 followers, 15,000 students in his online courses, and three popular books. Today, David empowers creatives to communicate their ideas visually with clarity and confidence.—Episode Highlights00:00 Introduction00:45 Meet David Drazil: Architect and Sketching Advocate01:45 David's Personal Interests and Background03:56 The Importance of Sketching in Modern Architecture06:59 Personal Benefits and Practical Applications of Sketching13:26 Sketching as a Differentiator in Client Interactions23:11 Success Stories and Testimonials27:37 Final Thoughts on Sketching and Technology30:54 David's Favourite Places and Conclusion—Key TakeawaysSketching is a Timeless Skill That Sets You ApartYou learn that, even in an age dominated by digital tools and AI, the ability to sketch by hand remains a powerful differentiator. Sketching helps you communicate ideas quickly, build trust with clients, and stand out in interviews or meetings. It’s not about being perfect—it’s about being able to think and express visually in the moment.Anyone Can Learn to Sketch - It’s Not About TalentYou discover that sketching isn’t a gift reserved for the naturally talented. It’s a learnable skill that you can develop with practice. By embracing sketching, you open up new ways to brainstorm, solve problems, and engage with others, regardless of your starting point.Sketching Fosters Human Connection and CollaborationYou realise that sketching is more than just a technical skill; it’s a tool for collaboration and dialogue. When you sketch in front of others, you invite them into the creative process, encourage feedback, and create a shared understanding. This approach not only speeds up decision-making but also makes your work more engaging and client-focused.—Click here to connect with David Drazil 🤝Click here to learn more about Sketch Like An Architect 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧
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  • Why Architects Should Build Project-Based Teams with Kevin Kennon | 102
    Jon welcomes internationally renowned architect Kevin Kennon, the founder and CEO of Beyond Zero DDC, to discuss his journey and innovative approach to sustainable design. Kevin shares his experiences, including his involvement in the World Trade Center design competition, and the concept of distributed practice. He explains how this model can help studios access the best talent while remaining competitive and nimble. Kevin also touches on the advantages of working with remote teams, the importance of harnessing new technologies like AI, and the future direction of the architecture profession. The episode provides valuable insights for architects on balancing tradition with innovation in the architecture industry.Today’s GuestKevin Kennon is an internationally renowned architect with over 40 years’ experience in sustainable and innovative design. He’s the founder and CEO of Beyond Zero DDC, leading the creation of zero-carbon luxury eco-resorts around the world. His portfolio includes major projects such as the Barclays North American Headquarters, the Rodin Museum in Seoul, and award-winning Bloomingdale’s stores. A finalist in the World Trade Center design competition, Kevin has received over 40 international design awards and has work in MoMA’s permanent collection. He also lectures at top universities and contributes widely to discussions on urban development and climate change.—Episode Highlights00:00 Introduction00:45 Meet Kevin Kennon04:10 Understanding Distributed Practice10:19 Challenges and Misconceptions of Remote Teams16:49 Success Stories of Distributed Practice22:24 Kevin's Career Journey25:20 9/11, Ground Zero, and the World Trade Centre Design Competition27:56 Advantages of Running Your Own Practice30:46 The Future of Architecture and AI39:08 Advice for Younger Practices43:55 Main Takeaways45:32 Favourite Travel Destination46:42 Final Thoughts—Key TakeawaysYou can achieve more by building teams for each project and working with people from different places. This helps you find the right skills and makes your work stronger.You should be open to new ideas and ways of working. Using technology and working with others online can help you keep up with changes in your field.You will grow if you keep learning and share your knowledge with others. Every project is a chance to learn something new, and working together makes your work better.—Liked our guest? Click here to connect with them 🤝Click here to learn more about Kevin’s work 🖥️Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Follow or Connect with Jon on LinkedIn 🤝—👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.—Next EpisodeNext time, Jon chats with David Drazil to explore whether design professionals still need sketching skills.
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Acerca de Architecture Business Club with Jon Clayton

Architecture Business Club is the weekly podcast to help solo and small firm architecture business owners build a profitable, future-proof architecture practice that both you and your clients love! It’s an inclusive place (for ALL architecture business owners). So whether you’re an Architect, Architectural Technologist, or Architectural Designer…If you sell architectural services and want to improve the way you do things…This is THE podcast for you. I’m Jon Clayton, your show host, and a Chartered Architectural Technologist based in the UK. I’ve been in architecture for over two decades and running my own (solo) practice for 10 years+. Each week you’ll hear from inspiring people from the world of architecture and business who share actionable tips to help you improve how you work, save time, or make more money. I’ll also share my own experiences running an architecture business in occasional solo episodes. We cover everything from mindset, money, business strategy, sales & marketing, productivity, systems & workflows, client experience, outsourcing, software, technology, and much more. Episodes are kept as short as possible by cutting out the fluff and getting straight to the point. So expect interview episodes of around 30 minutes or less, and solo episodes of 5 to 15 minutes. New episodes are released every Thursday at 6am GMT / 2am EST. Welcome to the Club!
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