Bourbon Lens

Most whiskey fans have never experienced a spirit that truly captures the essence of the land—until now. In this episode of the Bourbon Lens, we head to Minnesota to sit down with Michael Swanson, co-founder of Far North Spirits, to explore how agricultural choices, crop genetics, and soil health directly influence whiskey flavor.
Michael shares his fascinating journey from farm kid to pioneering distiller, revealing how a passion for traditional agricultural techniques and groundbreaking scientific research are shaking up the craft distilling industry. Discover how planting specific rye varieties like AC Hazlet can transform a flavor profile in ways big industry can't replicate, and learn how Far North Spirits earned a major innovation award for proving the reality of whiskey terroir.
Timestamps:
00:00 - Introduction to Far North Spirits and the episode focus
02:02 - Michael Swanson's background — from farming to whiskey distillation
04:54 - The story of AC Hazlet rye and flavor profile discovery
07:18 - Research proving varietal impacts on whiskey flavor
08:45 - Interaction with large distillers and grain qualities
10:12 - Laboratory findings linking rye variety to flavor compounds
12:22 - Soil and environment effects on rye flavor profiles
13:33 - Recognition of place-based innovation in whiskey
15:01 - Climate effects on aging and angel share dynamics
16:27 - Crop rotation, pollinators, and soil health for flavor benefits
18:10 - The importance of regional agriculture practices and terroir
20:37 - Old techniques and rediscovering traditional farming knowledge
22:48 - Collaborative projects with blends and industry partnerships
26:36 - Impact of farming scale on grain identity and flavor
29:12 - The evolution of American whiskey and sense of place
32:21 - Whiskey tasting notes: Hazlet and Rhochner profiles
33:55 - Price points and market positioning of estate-grown whiskey
36:19 - Future aging plans and bottle releases
39:14 - Crafting gin and Demerara-style rum from regional ingredients
43:36 - Climate considerations for ultra-aging and long-term storage
45:54 - The influence of Minnesota oak and northern terroir
50:32 - Whiskey as a celebration of community and tradition
54:37 - Final thoughts and how to support Far North Spirits
Whether you are a bourbon enthusiast, a fan of rye whiskey, or curious about the science of soil-to-sip spirits, this episode will completely change the way you think about the landscape captured in your bottle.
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In this episode of Five Minute Fridays, we explore an incredible milestone in the craft spirits movement: the triumphant resurgence of aged craft whiskeys. Leading the charge is Northern Kentucky’s own New Riff Distilling with their highly anticipated, limited-edition 10-Year-Old High Note Bourbon and Rye releases. We dive deep into the production details, mash bills, and proof strengths, alongside an honest review of the sensory tasting experiences.
The Rise of Double-Digit Craft Whiskey
For years, major legacy distilleries dominated the double-digit age statement landscape. However, craft powerhouses like New Riff, Starlight, and Peerless are proving that patience pays off in the craft whiskey world. As these distilleries cross the 10-year mark, they are unleashing rich, deep flavor profiles that rival any bottle on the shelf.
Head-to-Head: The Mash Bills & Proofs
New Riff's latest decade-old duo showcases the distillery’s flagship recipes, allowed to mature to peak complexity:
10-Year-Old Kentucky Straight Bourbon: Clocking in at 116.9 proof, this expression features a high-rye mash bill of 65% corn, 30% rye, and 5% malted barley.
10-Year-Old Kentucky Straight Rye: This 118-proof powerhouse utilizes a traditional 95% rye and 5% malted rye mash bill.
Tasting & Sensory Review
Inspired by John from the Embellished Podcast, this review emphasizes the crucial value of revisiting high-integrity whiskey over multiple days to truly unlock its full, evolving complexity.
New Riff 10-Year Bourbon Notes
Nose: Rich aroma highlighted by deep tobacco, plum, and a bright layer of citrus rind.
Palate: A complex interplay of mature oak tannins, dark cherry, and honeyed peach.
Finish: Long, spicy, and satisfyingly warm with a heavy rye-driven influence.
New Riff 10-Year Rye Notes
Nose: Expressive and punchy with dominant spearmint, vanilla, and sweet honey.
Palate: A beautifully juicy, well-rounded mouthfeel layered with sweet cinnamon sugar, lemon zest, and hints of ripe peach.
Finish: Distinctly spiced and balanced. While our host personally leans toward the bourbon, both bottles are undeniable contenders for whiskey of the year.
Limited Release Details
These high-integrity, barrel-proof, and non-chill-filtered whiskeys are limited-run creations. If you are a resident of or visitor to Northern Kentucky, do not miss your chance to head to the distillery, secure these rare bottles, and taste history in the making.
Featured Resources & Connections
Distillery Info: https://newriffwhiskeyclub.com/

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Step into the fascinating world of Japanese spirits as we explore the artistry, heritage, and meticulous culture behind Japanese whisky. In this episode of Bourbon Lens, we sit down with House of Suntory's Advocacy Manager, James Bowker, to celebrate Toki Highball Week and deconstruct over a century of liquid craftsmanship.
We track the incredible evolution of Japanese whisky, starting from Shinjiro Torii and the founding of the legendary Yamazaki Distillery. Discover how Japan's early isolation and cultural philosophies like kaizen (continuous improvement) and ichigo-ichie (treasuring the unrepeatable moment) shaped a production style distinctly different from Scotch and American whiskey.
We break down the new strict labeling standards and regulations implemented to combat "fake" Japanese whiskies, giving you the knowledge to shop authentically. Plus, James guides us through a side-by-side tasting of the approachable Suntory Toki Classic versus the rich, smoky Toki Black expression. Finally, you'll learn the master techniques required to craft the perfect Japanese Highball at home, from precise water-to-whisky proportions to ice manipulation. Stream now and elevate your highball game!
Episode Chapters & Timestamps:
00:05 — Welcome and Overview of the Episode
01:06 — The History of Japanese Whisky and Cultural Background
02:32 — Shinjiro Torii and the Origins of House of Suntory
03:57 — Craftsmanship and Blending Techniques in Japanese Whisky
05:35 — Artistic and Cultural Influences: Hibiki, Hakushu, and Yamazaki
08:17 — Suntory's Product Tiers and Core Portfolio Profiles
10:42 — Fighting Counterfeits: New Japanese Whisky Standards and Certifications
17:48 — Celebrating Toki Highball Week & the Ichigo-Ichie Philosophy
19:17 — Masterclass: How to Craft an Authentic Japanese Highball at Home
26:13 — Tasting & Comparison: Toki Classic vs. Toki Black Smoky Expression
36:14 — Summer Culinary Pairings and Creative Whisky Cocktail Innovations
Resources & Featured Links From the Show:
The House of Suntory: Official Website
Explore the Lineup: Yamazaki, Hakushu, Hibiki, & Chita Distillery
Industry Insights: Official JSLMA Japanese Whisky Standards
Support the Show: Bourbon Lens Patreon / Bourbon Lens
Seven Cocktails & Bourbon
Suntory 100 Videos
Subscribe & Community Links
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Discover the unique American spirit of Chicken Cock’s Old Glory, a special, highly innovative whiskey crafted in celebration of the nation’s 250th anniversary. In this episode of Bourbon Lens, we explore the historic significance, stunning patriotic artwork, and the remarkable liquid collaboration behind this iconic bottle.
We break down the innovative liquid profile: a 100-proof marriage of premium Kentucky Straight Rye Whiskey and Laird's Apple Brandy. You will get our full, unfiltered personal impressions and detailed tasting notes—from the initial baking spice and citrus zest on the nose to the complex stewed fruit and balanced vanilla notes on the palate.
Whether you are a hardcore fan of traditional rye whiskey, an admirer of historic apple brandy traditions, or a collector looking for an affordable way to commemorate American distilling heritage, this heritage brand mashup is a must-try bottle that absolutely delivers on value. Dive in with us as we experience a true taste of Americana!
Episode Chapters & Timestamps:
00:00 - Introduction to Chicken Cock's Old Glory Whiskey & America's 250th
00:28 - Liquid Breakdown: Kentucky Rye Meets Laird's Apple Brandy (100 Proof)
01:58 - Historical Context: Two Heritage Spirits Brands Aligning
02:22 - Official Tasting Notes: Nose, Palate, & Flavor Profile Insights
03:13 - Personal Impressions & Cultural Significance for American Distillers
03:42 - Community Involvement, Swag, Merchandise, & Patreon Perks
Resources & Featured Links:
Featured Whiskey: Chicken Cock Old Glory Whiskey
Support the Show: Bourbon Lens Patreon
Want Our Merch: Buy Now
Subscribe & Community Links
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Hashtags
#BourbonLens #ChickenCock #OldGloryWhiskey #LairdsApple Brandy #RyeWhiskey #AmericanDistilling #WhiskeyReview #BourbonLensNews
Keywords
Chicken Cock Old Glory review, Kentucky straight rye whiskey, Laird's apple brandy blend, America 250th anniversary bottle, historic American spirits, apple brandy rye blend, 100 proof rye whiskey, affordable allocated whiskey, premium spirits collaboration, automated tasting notes, Bourbon Lens, Bourbon Lens News

Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On this episode of Bourbon Lens, host Jake Lewellen sits down with the visionary founder of Rabbit Hole, Kaveh Zemanian, to explore how bold architectural design, regional storytelling, and uncompromised craftsmanship are actively reshaping the future of American whiskey.
As the spirits industry faces a massive cyclical shift, Kaveh shares an expert masterclass on brand resilience. We go behind the scenes of Rabbit Hole’s small-batch and experimental spirit programs, unpacking everything from innovative wood finishes to the strategic rise of flavored whiskeys designed to invite a new wave of consumers into the category. Kaveh breaks down the complex market dynamics of 2026—including the strategic choices behind their historic Mary Dowling brand extension, the reality of a global whiskey oversupply, and the massive ongoing transformation of alcohol distribution via e-commerce and Direct-to-Consumer (D2C) channels.
Whether you are an aspiring spirits entrepreneur, a marketing strategist, or a whiskey connoisseur, this episode delivers actionable insights on carving your own lane, leveraging experiential tourism in Louisville, and building an authentic, future-proof whiskey brand.
Timestamps:
00:00 | Introduction & Episode Overview
01:03 | The Past 20 Years: Macro Landscape of the American Bourbon Industry
02:46 | Surviving the Cycle: Managing Downturns and Building Brand Resilience
03:39 | Geographics of Spirit Growth: Regional Identity vs. National Expansion
05:07 | Destination Distilling: The Architectural Distillery as a Visitor Magnet
06:22 | Beyond the Standard Barrel: Crafting Small-Format & Experimental Whiskeys
07:36 | Product Formatting: Innovating Expression Profiles for Consumer Appeal
09:33 | Expanding the Tent: Utilizing Flavored Whiskeys to Attract New Drinkers
10:55 | Liquid Gifting: Consumer Trends in Premium Bottle Gifting
12:33 | The Legend of Mary Dowling: Reviving a Unique Historical Story
14:05 | Timeline of a Brand: Launch Strategies and Long-Term Development
16:02 | Deep Dive: The Journey and Creative Process Behind Offshoot Expressions
17:38 | Flavor Chemistry: Collaborative Innovations with Premier Flavor Houses
18:48 | Logistics of Liquid: Balancing Sourcing, Blending, and Custom Production
20:11 | The Recovery Strategy: Rebuilding a Premium Brand in Today’s Economic Climate
21:30 | The Three-Tier Challenge: Evolving Distribution Landscapes and Digital Shifts
24:25 | The Aged Whiskey Surplus: Market Impacts and Consumer Opportunities
25:53 | Market Swings: How Macro Changes Impact Distilling Communities
27:17 | Bourbon Tourism: Louisville’s Role in Community and Economic Revitalization
29:11 | Honoring the Roots: Historical Distilling Support for Local Agricultural Communities
30:25 | The Next Chapter: Authenticity, Experiential Marketing, and the Future of Whiskey Tourism
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